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Hauraki Plains Gazette, Volume 53, Issue 32501, 8 November 1944, Page 3

New brands of tobacco are constantly making their appearance oh the market, but many of them fail to catch on and despite all the time and money expended to popularise them and push their sale, fizzle out sooner or later. Far otherwise has it been with New Zealand’s famous toasted brands. For* many years now they have been 'before the public,.and each year sees the demand increase by leaps and bounds. This is assuredly the reward' of merit, and the recognition by smokers everywhere that “toasted,” i.e., Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Pocket Edition, Riverhead Gold, Desert Gold and Cavendish, is something out of the common run. It is! Composed of the choicest leaf, care-fully-matured and skilfully blended, the finished product challenges comparison with the world’s best. Not only are the brands named the sweetest, coolest, most fragrant and delicious, but the purest. The toasting of the leaf effectually rids it of excess of nicotine, and thus is the - smoker safeguarded. It is becoming generally recognised, and is probably why so many doctors smoke “toasted.”