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Hauraki Plains Gazette, Volume 51, Issue 3137, 29 June 1942, Page 3

“What constitutes really good tobacco?” asked “Calabash” in a London weekly, and proceeded to answer his own question thus! “Good tobacco must possess unexceptionable flavour and bouquet; its nicotine content should be negligible; it should be cool and sweet, and it should, moreover ,be possible to smoke it for hours at a stretch without the .smoker experiencing satiety, a burnt tongue or irritated throat; even free indulgence should leave no injurious aftereffects.” In the following issue of the paper several letters appeared from readers anxious to know where tobacco of such merit as that described by “Calabash” could be procured. He had to confess he couldn’t tell them. Tobacco like that is not obtainable in'England. In New Zealand it’s to -be had at any tobacconist’s shop! All you’ve got to do is to a£k for our own “toasted” which combines all the points specified by “Calabash ’ and is as free from nicotine as tobacco can be! The five (and only genuine) toasted brands are: Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Pocket Edition, Riverhead Gold, and Desert Gold.