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Hauraki Plains Gazette, Volume 51, Issue 3133, 19 June 1942, Page 3

“Mid-Victorian doctors had a habit of condemning anything that made life tolerable,” wrote Dr. Frederick Graves, in the London Daily Express recently, adding, “the new school of medicine takes a different view. It has come to recognise that tobacco, for instance, is a great solace in times of worry, and for many a direct aid to mental effort and concentration.” The doctor, however, is keenly alive to the danger from excess of nicotine in tobacco. “Pure nicotine,” he states, “like strychnine and arsenic, is now known to be a deadly poison.” It is. And what is more, practically all the brands in every-day use contain more or less of this vile stuff. The most notable exception is found in the New Zealand tobacco which, put’through a costly purifying process in. the course of manufacture, (toasting), is rendered practically free from nicotine and is consequently harmless to the smoker. The process also gives this famous tobacco its world renowned flavour and peerless bouquet. Note carefully there are only five brands: Riverhead Gold, Desert Gold', Navy Cut No. 3, Pocket Edition, and Cut Plug No. 10.