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Hauraki Plains Gazette, Volume 51, Issue 3099, 25 March 1942, Page 7

How did the queer word “tobacco” originate ? Authorities differ. But what’s a name? A rose by any other name would smell as sweet, and tobacco by any other name would taste and smell as good,! Here in N.Z. it’s often called “toasted,” that being the name covering the five brands favoured by most smokers now. And it merits its popularity. There is no other tobacco that approaches 1 it for mellowness, flavour and fragrance. It has been truly remarked that once you smoke toasted you’ve no time for any other sort! Year by year its fame has spread until to-day its manufacture constitutes a national industry, ’ yielding steady employment for a large number of hands. It’s simply unbeaten for purity. The toasting of the leaf largely eliminates the nicotine in it and renders the finished product as harmless as tobacco can possibly be made. But caution when buying is essential if you want the real thing. The only genuine toasted brands are: Cut Plug No. 10 (Bullshead), Pocket Edition, Navy Cut No. 3 (Bulldog), Riverhead Gold and Desert Gold.