Page 1 Advertisements Column 1

Hauraki Plains Gazette, Volume VL, Issue 3132, 9 February 1934, Page 1

Shipping. NORTHERN STEAMSHIP CO., LTD. TIME-TABLE. yAEROA AND AUCKLAND. s.s. Taniwha .'Leaves Auckland Leaves Paeroa Thur, 8/5 p.m. Fri, 9, 12.30 p.m. Sun, H, 8.30 p.m.Mon, 12, 4 p.m. . Tues, 13, 10 p.m. Wed, 14, 6 p.m. THAMES AND AUCKLAND. Leaves Auckland. Leaves Thames. Fri, 9, 7 p.m. Sat, 10, 1.30 p.m. Mon, 12,11.30 a.m Mon, 12, 5 p.m. Wed, 14, noon Thur, 15, 8 a.m. Fri, 16, 2 p.m. Fri, 16, 9.30 p.m. Mon, 19, 5 p.m. Mon, 19, 11 p.m. Wed, 21, 6 p.m. Thur, 22, noon Fri, 23, 7 p.m. Sat, 24, 1.30 p.m. Mon, 26, 11 a.m. Mon, 26, 5 p.m. Wed, 28, noon Thur, 1, 7 a.m. TURUA—KOPU—AUCKLAND. See Paeroa Sailings. HAURAKI PLAINS. (Aux. Motor Vessel—Cargo only) Leaves Auckland . Leaves Ngatea *Thur, 8,2 p.m. Fri, 9, p.m. Mon, 12, 2 p.m. Tues, 13, p.m. - *Thur, 15, 2 p.m. Fri, 16, p.m. Mon, 19, 2 p.m. Tues, 20, p.m. *Thur, 22, 2 p.m. Fri, 23, p.m. Moil, 26, 2 p.m. Tues, 27, p.m. ♦Torehape and Kaihere Trips. ,-J. W. SILCOCK, Agent, Paeroa. Business Notices. BUSINESS! Does advertising increase the cost to the customer? The fallacy is sometimes heard that it does.

Answer the question with another question. How does it happen that the world's biggest advertisers sell the best goods at the cheapest prices? Answer that and the fallacy is exposed! It is perfectly simple. Take any business. Rent, insurance, rates, interest on capital, and the many items classed as “ overhead” are fixed and absolute whether the turnover is large or small. Take a business which costs £25 per month for overhead charges. Give it sales of £lOO per month. Roughly, that means that .25 per cent, of sales value is needed to pay overhead: Obviously, then, the man who can give the best value to his customers is the one who goes right out to spread, his overhead costs over a big volume of sales. Increase the turnover to £2OO per month and overhead absorbs only 12| per cent. Add 2| per cent, for advertising, and there remains a gain of 10 per cent. Who, around you in business to-day, gives the best values at the keenest prices? The man who advertises or the man who just sits still for orders to come his way? Plainly, increase the turnover an'’ the keen merchandiser can increase his profits and give better values to his customers. Be wise. Get all the benefits advertising offers.