Page 4 Advertisements Column 1

Hauraki Plains Gazette, Volume XXXXII, Issue 2800, 13 November 1931, Page 4

Business Notices. CHAS. BUNTING REGISTERED ELECTRICIAN THAMES Phone 237. Electrical Installations and Repairs. Estimates Given Anywhere Thames Valley, r .. __ • Full Stock of Iron Grills, Radiators, Ranges, Motors, etc. Everything Electrical. Orders Left with Ben Gwilliam, Garage, Paeroa, will Receive Prompt Attention. GATES! Hardwood (Rata) 5 Bar, 10ft. Gates, bolted, 15/- EACH. From J. H. EVANS Timber at Wholesale Rates. Weatherboards, Flooring, and Dry Dressed Timber Always Available. Bridge Stringers and Planks, Rimu, Kauri, and Totara in Stock. Call and Inspect. Prices Right. Cream Lorries Will Deliver. Before Buying Obtain Quote from J. H. EVANS Sawmill: Thames Road, Paeroa. P. S. MEACHEM BOOT AND SHOE REPAIRER Uses only the best of Leather — and Guarantees Every Job. — YOU will need good Tanks this Summer. Prices very reasonable. Orders promptly filled. Call or phone 156 To-day. — Paeroa Plumbing Works. Chas. Jessen.

BUSINESS! Does advertising increase the cost to the customer? The fallacy is sometimes heard that it does. Answer the question with another question. How does it happen that the world’s biggest advertisers sell the best goods at the cheapest prices? Answer that and the fallacy is exposed 1 It is perfectly simple. Take any business. Rent, insurance, rates, interest on capital, and the many items classed as "overhead” are fixed and absolute whether the turnover is large or small. Obviously, then, the man who can give the best value to his customers is the one who goes right out to spread his overhead costs over a big volume of sales. Tiike a ,)US1 ’ nes s which costs 425 per month for overhead charges. Give it sales of £lOO ?u r * ri ou khly, that means that 25 per cent, of sales value is needed to pay overhead. Increase the turnover to £2OO per month and overhead absorbs only 12£ per cent. Add 2| per cent, for advertising, and there remains a gam of 10 per cent. Plainly, increase the turnover and the keen merchandiser can increase his profits and give better values to his customers. Who, around you in business to-day, gives the best values at the keenest prices? The man who advertises or the man who just sits still for orders to come his way? Be wise* Get all the benefits advertising offers. d °a't buy from Gazette advertisers — don’t buy.