Page 2 Advertisements Column 5

Hauraki Plains Gazette, Volume XXXVII, Issue 4991, 23 June 1926, Page 2

Through the simple process of toasting his tobacco the modern manufacturer has been able to effect an enormous improvement in the smoking quality. It is a well-known fact that cooked food is wholesomer and more digestible than raw food, and the same principle appliep to tobacco. We do not eat raw meat or fish or drink raw coffee, why should we smoke raw tobacco. It is wonderful how the flavour of tobacco can be developed by toasting. Try any of the brands and you will notice a marked improvement., and what is also important as a result of the toasting process, the tobacco loses all deleterious properties. Smokers who study their health should therefore give this matter their attention, and avoid strong fbreign tobaccos heavily charged with nicotine—they are pure to undermine even the most robust constitution. Not only is the local article purer and» more wholesome than most of the imported brands, but it is cheaper, too. Riverhead Gold is mild and aromatic; Toasted Navy Cut (Bulldog), of medium strength; but if you prefer a full body try Cut Plug No. 10*