The Guardian And Evening Star, with which is incorporated the West Coast Times. THURSDAY, DECEMBER 6, 1934. USEFUL PUBLICITY

Hokitika Guardian, 6 December 1934, Page 4

The Guardian And Evening Star, with which is incorporated the West Coast Times. THURSDAY, DECEMBER 6, 1934. USEFUL PUBLICITY

The broadcasting system has develop-i-;u ixi countries to- sucii «n 'c.--tent tnu-t uw oUppiy oi -news in .respect to cunvno <oVent s lias every clay occurrence. Australia an or Us a good, example or mat

ctass 01 ernerpiioc. rts wit,-ess wc o au uy bull iop art on the 'lest cricket. Equally so in' regard to currant events in tine Commonwealth, tnera appears to be the opportunity to snow texo eiiteiprise witn nappeniiiju oi wide intercut. Um ore unate iy at this time ‘of the j-'ear, it is not easy t,oi New Zealand listeners to reach out in the day time and pick up all that is to be heard, but the Australian night programmes, even if two hours late lor this Dominion, attract a greart many JNe.w Zealand .listeners, who are not interested in tho^ mechanical programmes served up in the main hv the internlal stations. At the moment, attention is drawn to Die contrast in enterprise by the sparring going on in Auckland, where the “Friendly Road” B station, which is so popular in the North Island, because of its intimate broadcasts. We have the explanation now fiat the main stations management turned down the Uhn broadcast because of the price. The executive was within their rights ill that respect no doubt, but where the B ’station was prepared to make ;a broadcast from' Dim’s plane on a record making trip, surely it was playing the dog-in-the-manger part to veto it. Certainly in til© end, tardy permission was given at a fee, but if the YA station s could not lice |he position on ••('is own iresources, the B station should have been permitted. It should be remembered that it is the listening public who suffer, and not the .station affected, and actually the YA management was penalising its own potential, patrons by debarring theta from the service. Broadcasting like everything else, is moving quickly, and the New Zealand control must move with the times. The listeners of this ' Dominion rely greatly on outside ibfroladoiasts 'for 'their (entertainment. The advance in receiving machines involving the dual wave length, (affords the opportnnty for listeners so equipped to reach to the four corners of the earth, and the. YA management should realise the cosmopolitan service whinh can he picked up. New Zealand control is not in .any sheltered or exclusive position, .and it should be realised that the facility for nromnt news should ho the first consideration for its clients. If it is not disposed to take the matter up from one cause or 'another, then nothing should he nlneed in the wav of oHws not lacking the enterprise. The incident shows the danger of the monopoly likelv to he created in hro.'vdca sting in New Zealand, and the feeling .will be that there is more need than ever for R stations. Bv that means there will ho some greater variety in the mechanical programmes at least, which serve so much of the entertetemont from Dominion stations. The svmnatbv of teonl listeners will certainly he with the stations which eon shop- the greatest enterprise in the desire to vivo clients th>o be«t service, anrl nEnvc all prompt news of important passing events.