CITRUS FRUITS

Hokitika Guardian, 2 November 1932, Page 3

CITRUS FRUITS

MARKETING IN AMERICA

EFFICIENT ORGa N'IS ATI O N

AUCKLAND, October 31?

• Returning tjb> Sydney from a visit to. Canada and 1 the United States; wheio he ihule bfnciwl.-enqriirie's- on behalf o-ib the New Sooth Wale'S,/Government into the marketing of citrus fruits and the manufacture of fruit by-products, /Mr • 0. G. 'Savage, Director of Fruit .Culture, Department of Agriculture, New South Waled, arrived by the Niagara from Vancouver. He . was particulaalo intsrestid in the aaipia l .growth of tlu ( frii.it freezing industry in 'California. “They are going in seriously for tlr. frozen pock of fruit,” said Mr Sav age. “This is bound t'o affect th. 'curried fruit -trade, arid is a new torture worth watching. • 'Where sfffeo* 'in,]f facilities are to be, found for holding fruit in cool storage', for instance in; restaurants, hotels, and cafes, it ■should prove very acceptable, for. it is always an advantage to have fro 1 fruit in all seasons.” ' The manufacture of by-product from fruit wes a large' industry ir California, Its purpose was twofold. In the first place it dvrs a very successful way of -using up low-grade fruit and so preserving the market fry fruit of the highest quality and ir tlie second place it was a very profitable on ter nr : se in itself. Fruit juices, crushed fruits, citric cchl, -and oil? ■were'' some of the principal by-pi>o-‘cl i%h'undSiWct dred'l u'',Of li fofnfia.-""T’ 1 J Canada the •m'dVnfoctr.re of •feri* M >.ntod ,• cider w*v? a growing iridtii-itry, while in , thiepUnifed-.States,' adhere the ir'ariu-; fa,'ctiiri3i of;.' fpFrnenfed cider, wa.s ilb-g'l. standardised Vapule juice was sold under the label ' fif, sweet' cider,., v

CONTROL OF MARKETING

Mr. Savag'd was greatly impressed with' tlie, highly 'efficient organisation built up in the United States for the marketing of fruit,' and the efforts being inilife there to pack fruit On. standardised' lines.

‘•Australia, and I daresay New 'Zealand,'tod, ."has much to learn from the Anitrleans in these matters,” he said. “Let. me give you an example of the wonderful organisation built up by one of the growers’ co-op.ratiye organi-a-tious,: the Californian Fruitgrowers’ Exchange, which controls the marketing of, Sunkist oranges. . There cure., I think,' S3' centres of this huge organisation, and they are ill linked up with each other by direct telegraph lines. A girl typist using a teletype taps out messages which appear simnUfaneourfy in each of the 26 centres. By this system of communication every, centre knows at any moment: of the day. where every eair-loadi of fruit happens to he; and the price being paid in every city in the United, States. The whole of a gigantic business is controlled, on© miglit sav,. at ' the fingertip's, and at a moment’s notice it is passible do . stop the Journey -of any 'earipad of fruit «nd. direct it to a morA fftVQi.ij'able ; miarket.’’