Page 8 Advertisements Column 1

Hokitika Guardian, 18 July 1931, Page 8

“fiThe History of a Diamond THINK OF A DIAMOND. Not an alleged Diamond as having heen made in a crucible, -hut think of one of Nature’s Diamonds set in a Bing. THINK OF THE MANY CHANNBfcSy THRpUOrH WHICH IT PASSES from the time it leaves the mine until it' reaches you, and- think how much you must pay for the actual Diamond* and HOW MUCH MORE: FOR PROFIT TO THE VARIOUS MIDDLEMEN. Here is a diagram WHICH SHOWS AT A GLANCE WHERE THESE PROFITS ARISE:— MINE OWNER; who sells at a profit to the Amsterdam Diamond Cutter, who sells at a profit to the Hatton Garden Diamond Dealer who sells at a profit to the IT Manufacturing Jewellery Merchant, who sells at a profit to the you see, therefore, when you buy your Diamond Ring in the* usual way, you are paying THE PROFIT OF FIVE MIDDLEMEN. Now think of a Diamond bought at STEWART DAWSON’S. When you buy a Diamond from Stewart Dawson's, you are buying at the cheapest price- possiblej because you do not have to pay five middlemen’s profits, as the following diagram hows: — l MINE OWNER, who sells at a- profit to id i: Wholesale Jewellery Merchant, who sells at a profit to the TDI Retail Jeweller, who sells at a profit to n i i Amsterdam Diamond Cutter, who sells at a profit to - 11 ~111 Stewart Dawson & Co., Ltd., n Hatton Garden, who dist.ibute to our Ten Branches, where wo sell at a minimum profit to 1 "II THE PUBLIC. THr PUBLIC These two simple diagrams illustrate clearly the wuole Stewart Dawson Udea-ian idea which has made STEWART DAWSON’S TREASURE HOUSES THE WORLD'S GREATEST JEWELLERY STORES —an idea combining the.most complete organisation for mauu facturing and selling jewellery at true value prices. Remember all out business is done direct with the public. We do not employ travellers Complete Illustrated Catalogue sent Free on request. s 7 JEWELLERS, STEWART DAWSON’S CORNER CHRISTCHURCH.

E. C, TOOHEY MW ZEALAND EOAOSTEB. (Canadian BEND BAR ) ONE NAME WILL STAND OUTTHE B.S.A. BICYCLYE SETS THE PACE FOR APPEARANCE COMFORT, EASY RUNNING, STRENGTH AND RELIABILITY. . The B.S.A. is the most popular cycle on the road to-day, and no wonder! It is the greatest cycle value money can buy. See tre new models in our showroom to-day, and you won’t ferl satis.' tied until, you’re riding a B.S.A. EASY TERMS OF PAYMENT, ARRANGED. E. e. • V# TOOR EY’S CYC it WORKS. ,1 l Street, - * ' - - , Hokitika .

Alarms that will Wot*be Denied B That’s the kind you want to rouse you when you 1 really must H| get up. We have many | Reliable I' Alarm Clocks 555 Some with luminous jiots if you *yant _ HH to see what time it is in the dark. They save wondering whether ==S it is nearly time to get up. 55 All prices and qualities are here. You can be sure of Satis* =5 faction if you buy from ' m # »P A aaa. A aa* WATCHMAKER, JEWELLER H tenneni & optician M"-- MAWHERA QUAY GREYMOUTH & HOKITIKA ’Phone 152 % / PC mnw -I The Time £s Just About!— No need to make this uncertain guess of "just about" when you wear one of our WRISTLET WATCHES. They are built to give absolute accuracy down to the lass second. We have all models suitcble for LADIES AND GENTLEMEN, luftterf in eases truly worthy of their sterling movements— Come in and see them! J. TENNENT Wstchmsker, Jsweller snd Opticitn MAWHERA QUAY GREYMOUTH P HOKITIKA ’Phons 153