Page 8 Advertisements Column 1

Hokitika Guardian, 17 July 1931, Page 8

~ > I The History of a Diamond THINK OF A DIAMOND. Not an alleged Diamond as having been made in a crucible, but think of one of Nature’s Diamonds set in a BW. THINK OF THE MANY CHANNELS THROUGH WHICH IT PASSES from,the time it leaves the mine until it reaches you, and tliink how much you must pay for the actual Diamond, and HOW MUCH MORE! FOR PROFIT TO THE VARIOUS MIDDLEMEN. Here is a diagram WHICH SHOWS AT A GLANCE WHERE THESE PROFITS ARUE:— V't MINE OWNER, 'J ' who sells at a profit to the Amsterdam Diamohd Cutter, who sells at a profit to the ~n~m Hatton Garden Diamond Dealer \who sells at a profit to the II "TF Manufacturing Jewellery Merchant, who sells at a profit to the you see, therefore, when you buy your Diamond Ring in the usual way, • you are paying THfE PROFIT OF FIVE MIDDLEMEN. Now think of a Diamond beught at STEWART RAWSON’S. When you buy a Diamond from Stewart Dawson's, you are buying at the cheapest price possible, because you do not have to pay five middlemen’s profits, as the following diagram hows: — < m:u Wholesale Jewellery. Merchant, who sells at a profit to the Retail Jeweller, who sells at a profit to •It Tf~~ Stewart Dawson & Co., Ltd., n Hatton Garden, who distribute to cur Ten Bra .ches, where we sell at a minimum profit to II M THE PUBLIC. THE PUBLIC. These two simple diagrams illustrate clearly the wnoie Stewart Dawson idea-an idea which has made STEWART DAWSON’S TREASURE HOUSES THE WORLD’S GREATEST JEWELLERY STORES —an’idea combining the most complete organisation for manu factoring and selling‘jewellery at true value prices. Remember all ou: business is done direct with the public. We do not employ travellers Complete Illustrated Catalogue sent Free on request. a ■ JEWELLERS, 'STEWART DAWSON’S CORNER CHRISTCHURCH,

E. C, TOOHEY i;? HEVAIEMfUNb EOADSTen. (CANADIAN bend bar. > ONE NAME WILL STAND OUT:THE B.S.A. BICYCLYE V -SETS THE PACE FOR APPEARANCE i COMFORT, EASY RUNNING, STRENGTH AND RELIABILITY. The B.S.A. is the most populer cycle on the road to-day, and no wonder! It is the greatest cycle value money can buy, See ti e new models in our show~.ou room to-day, and you won’t feel satis lied until you’re riding a B.S.A. '-5 EASY TERMS OF PAYMENT, ■H-. ARRANGED. E. C. TOOHEY iTOOh EY’S CYC LE WORKS. Revell Street, Hokitika.

Alarms that wail Not' be Denied I WT. rsr. T That’s the kind you want to rouse you when; you really must get up. We?have many Reliable Alarm IClocks 'f-j . ’ ■ ■ . , . I Some with '.' Itlminous' Aols if you ’rant to see w.hat time it is in the dark. They save wondering whether it is nearly time to get up. . All prices and! qualities are here. You can be sur_ of Satisfaction if you >buy from • v watchmaker, jeweller «!• 1 & OPTICIAN MAWHERAiQUAY GREYMOUTH L HOKITIKA ’Phene 152 is just About! 1/ hltO < \ NJf’rieed tb make this uncertain guess of "just about’’ when you wear one of our WRISTLET .. WATCHES.', ... 4: ! :• • :.V li*! ' *»'• <Ji’ ' ■t. They are built, to give absolute accuracy down to, the last -second. • N We have all models suitable for LAL'IES AND-GENTLEMEN, rM in eases trvs4» theer sterling msveeiei ,• Ceme .in and see theasl J. TENNENT Wetchmeker, Jeweller snd Opticien . MAWHEKA QUAY GREYMOUTH V HOKITL.A <i ’Rhone 153 3fci m