Page 8 Advertisements Column 1

Hokitika Guardian, 16 July 1931, Page 8

The History of a Diamond THINK OF A DIAMOND. Not an alleged Diamond as having been made in a crucible, but think of one of Nature ’s Diairumds set in a Ring. THINK OF THE MANY CHANNELS THROUGH WHICH IT PASSES from the time it leaves the mine until it reaches you, and think how much you must pay for the actual Diamond, and HOW MUCH MORE FOR PROFIT TO THE VARIOUS MIDDLE SEN. Tere is a diagram WHICH SHOWS AT A GLANCE WHERE THESE PROFITS ARISE:— You see, therefore, \yhen you buy your Diamond Ring in the usual way, you are paying THE PROFIT OF FIVE MIDDLEMEN.' Now think of a Diamond bought at STEWART DAWSON’S. When you buy a Diamond from Stewart Dawson 's, you are buying at the cheapest price possible, because you do not have to pay five middlemen’s profits, as the t'ol’owing diagram hows:— MINE OWNER, who sells at a profit to n - Amsterdam Diamond Cutter, who sells at a profit to illhi. Stewart Dawson & Co., Ltd., n Hatton Garden, who disUihuto to' our Ten Branches, where we sell at a minimum profit to zzzrr. llt. Tirr public These two simple diagrams illustrate clearly the whole Stewart , Dawson idea-an idea which has made STEWART DAWSON’S TREASURE HOUSES THE WORLD’S GREATEST JEWELLER/ STORES —an idea combining the most, complete organisation for mafiafacturing and’selling jewellery at true value prices. Remember all out business is done direct with the public. Wc'do not employ travellers Complete Illustrated. Catalogue sent Free on request. . JIWRLLERS, STEWART DAWSON’S CORNER CHRISTCHURCH.

HtVJ ZEALAND ROADSTER (CANADIAN BEND BAR. ) ONE NAME WILL STAND OUTTHE B.S.A. BICYCLYE SpTSTHE PACE FOR APPEARANCE COMFORT, EASY RUNNING, STRENGTH AND RELIABILITY. The B.S.A. is the most populcr cycle on the road to-day, and no wonder! It is the greatest cycle value money can - buy. See the new models in our show--1 room to-day, and you won’t feel safis. tied until you’re riding a B.S.A. EASY TERMS OF PAYMENT, ARRANGED. E, C. TGOHEY TOOF EY’S CYC LE WORKS, Revell Street, " - - Hokitika.

Alarms that will Not* be Denied to £ That’s the kind you want to rouse you when you really must get up. We have many Reliable Alarm Clocks l Some with luminous Aols if you 'vant to see what time it is in the dark. They save wondering whether it is nearly time to get up.' , , All prices and qualities are here. You can be sur.' of Sati*« faction if you buy from WATCHMAKER, JEWELLER & OPTICIAN ‘ MAWHERA QUAY GREYMOUTH ix HOKITIKA 'Phene 152 J. Tennent The Time Is Just About !*■

No need, to make this uncertain guess of "just’‘about’’ when’ you wear one of our WRISTLET WATCHES. They are built to give absolute accuracy down to the last second. We have all models suitable for LADIES AND GENTLEMEN, fetflted in eases triti? wartkf mfttair sterling meveuieuU— Came in and see theasl J. TENNENT Watchmaker, Jeweller and Optician MAWHEK A d)UAY GREYMOUTH 9> ’Phon* 152