Page 8 Advertisements Column 1

Hokitika Guardian, 15 July 1931, Page 8

The History of a Diamond THINK OF A DIAMOND. Not an alleged Diamond as having been made in a crucible, but think of one of Nature’s Diamonds set in a Ring. THINK OF THE MANY CHANNELS THROUGH WHICH IT PASSES from the time it leaves the mine until it reaches you, and think ’how much you must pay for the actual Diamond,' and HOW MUCH MORE FOR PROFIT TO THE VARIOUS MIDDLE MEN;' Here is a diagram WHICH SHOWS AT A GLANCE WHERE THESE PROFITS ARISE:— v j /" •'•••• . .. you see, therefore, when you buy . your Diamond Ring in the 1 usual way, you? are - paying THE PROFIT .OF FIVE MIDDLEMEN. Now think of a Diamoad bought at STDWAHT DAWSON’S. When you buy a Diamond from Stewart Dawson’?, you are buying at the cheapest price possible, because you db not have lo pay five middlemen’s profits, as the following diagram hows:MINE; OWNER, who sells at a profit to ' n~Ti ~ Amsterdam Diamond Cutter, who sells at a profit to 11 I I JZ Stewart Dawson & Co., Ltd., In Hatton harden, who dist.i-’n-.te to our Ter; Branches, where wc sell at a minimum '' ■ profit to ~nzr TET PUBLIC These two simple diagrams illustrate clearly the whole Stewart Dawson idea—an idea which . has made STEWART DAWSON’S TREASURE HOUSES THE WORLD’S GREATEST JEWELLERY STORES—an idea combining the most complete organisation for mauu faicturing and selling jewellery at true value prices. Remember all oui business is done direct with the public. We do not employ travellers Complete Illustrated Catalogue sent Free on request. Stewart Dawson s JIWILLIR*, STEWART DAWSONS CORNER CHRISTCHURCH. i. 'Vjjf#. . - THE PUBLIC.

E. C. TOOHEY HEW ZEALAND ROADSTER (CANADIAN BEND BAR. ) ONE NAME WILL STAND OUTTHE B.S.A. BICYCLYE SETS THE PACE FOR APPEARANCE comfort; e‘asy running, STRENGTH AND RELIABILITY. The B.S.A; is the most populcr cycle on the road to-day, and no wonder! It is the greatest cycle value money can buy. See tr;e new models in our showroom to-day, and you won’t feel satis fiod until you’re riding a B.S.A. EASY TERMS OF PAYMENT, ARRANGED. ■ - ■ . ?■ -, ' ' E. C TOOFEY’S CYC LE WORKS. Revell Street, Hokitika.

Alarms that will Not'be Denied ■ The Time is Just About !*— That’s the kind you want to rouse you when you reallyi must get up. We have many Reliable Alarm Clocks / Hi f Some with luminous ji'Js if you *rant to see what time it is in the dark. They save wondering whether it is nearly time to get up. All prices and qualities are here. You can be sure of Satisfaction if you buy from • WATCHMAKER, JEWELLER «!• icnneni & optician ■ MAWHERA QUAY GREYMOUTH & HOKITIKA g Phene 152 jSMSM No need to make this uncertain guess of "just about’* when you wear one of our WRISTLET WATCHES. They are built to give absolute accuracy down* to the last second. We have all models suitable for LAUIBS AND GENTLEMEN; W near eeertmg sisTwnas Ceane in and see theasl J. TENNENT Wstchmiker, Jeweller and Optician ' MAWHERA QUAY GREYMOUTH P HOKITIKA ’Phene 152 - i £