Page 6 Advertisements Column 5

Hokitika Guardian, 25 March 1931, Page 6

Where housewives shine--polishing floors, furniture and linoleums with “ r l nn-o’ ” Gives a bright, lasting slime—ensv to apply—eeonomiral to l-iuv. All grocers. Advt. |'\, r table use insist on Sharland’s Vinegar -a. condiment of absolute purity—strong and piquant. In bottle nr hulk.—Advt ‘Nnzol” is the scientific, commonlenso remedy for coughs, colds and hay fever. Clears the bronchial passages. Gives prompt relief. 120 doses are contained in the new doubt? size for ■>* S()

: “it is calculated that 80 per j cent of advertised goods are j purchased by women, or that I women have some part in any decision to purchase. In buying a motor-car for the family, a woman’s voice is not silent; in buying a home, the furnij ture for a home, in selecting i the summer holiday, the w 0" man's vote turns the scale. Look at the Windows of your stores, the advertisements everywhere, and you will realise what a power woman is where the purse is to be opened. Bearing these facts in mind, j any firm contemplating the pre- ; paration for an advertising campaign must forever remember that the EVENING PAPER has become the paper of the | home and Ihe i PRINCIPAL ORGAN for the womenfolk.” —Viscount Northcliffc.