Page 2 Advertisements Column 3

Hawera & Normanby Star, Volume LXXIV, Issue LXXIV, 20 April 1918, Page 2

HOW TO INCREASE SALES. | THE COUNTRY STOREKEEPER'S PROBLEM. Country storekeepers often wonder why many of their customers wait for their annual trip to the city in order to purchase clothing and other necessities, while goods of equal quality and often at a lower price can be secured locally. In many ways the country storekeeper has an advantage over the', city man. He buys on the same basis, as cash is cash the world over, and his rent and general expenses are considerably less. He knows his customers' requirements through years of personal dealings, yet the customers often desert him and buy goods in the city at every opportunity. The reason for this is not far too seek. City stores are much more up to date in their methods, particularly in advertising and displaying their goods to the best advantage. A brilliantlylighted shop and artistically displayed stock draw the customers, and the rest is easy. In fact, everything depends on this one point—attract the customer. The cheapest, possible form of advertising is a brilliant light. The most tastefully arranged stock looks dull and unattractive under a dull and smoky kerosene lamp or a dim acetylene jet. Hundreds of country storekeepers have improved their shop lighting by having the "Wizard" Light installed. The purchase of a "Wizard" Lighting Plant for a country store is a sound and profitable investment, not an expense. It saves money every week, owing to the cheap cost of running, and attracts customers all the time. One storekeeper informed a "Wizard" traveller that before having the "Wizard" Light inI stalled he was often compelled to carry materials to the door in order that a customer might distinguish the colors Now he has a light equal to daylight and the shop is always the brightest and most attractive in the town. "Wizard" Lighting Systems are equally satisfactory for store or private house lighting, and over 4000 complete Plants have already been sold in New Zealand. Prices for complete plants range from £17 upwards. Messrs Early Bros., 157 Featherston street, Wellington, will always be pleased to Bend ™« particulars. Write them now.— (Published by arrangement.)—Advt

INGO NERVE-KILLER fie JS/erVe & stops Joolliach.e Jl2 cl few seconds. Sold>by Chemists €r» SforeJceepexs. THE IDEAL DAIRYING nOUNTRX OF THE AUSTRALASIAN COLONIES. NEWTON KING. AUCTIONEER. LAND AGENT, AND GENERAL MERCHANT. SPECIAL PROPERTY LIST. 400 ACRES of freehold land, situated about 6 miles from -A-'Vay or good metalled road; I* mi]<* to factory and school; well watered and subdivided into 13 paddocks; up-to-date house of 7 rooms woolshed, etc.; good quality carry 2 breeding ewes, beside* cattle; about half ploughable Mortgage £4000, about 4 years s?i C gOVnat 5 per cent- .p r-c« *>15 10s per acre. Absoluteh cheap. t-MRY FARM 166 Acres, all in grew and subdivided into numeroui paddocjis, 5-roomed bou/ie, cowuieu, cor-rete floor; school od property, crearaei-y opposite; tip jop locality; distance from Stra*. ford, / miles. Price, £35 cej acre; terms, £750 cash, balanc o years at 6 nor cent '<» ACRES, ail level, close to rail**. nation and school; wdt ,^ %£?*?/' gowl f>' u'dia^- P«icb t*M IJ3 per acre; terms, £400 cash, balance arranged to aail tm? ..*urc/)j_-n3. ("-J-W Kews! Men- stocks of the tawing secured: Rytol Develont!'\ft "Q^-00l Pyro Soda, combined bath labloids and Scaloidg, Kodak and Ansco Films and Cameras Hypo letups, Dishes and Frames.—West! woods Pharmacy, "headquarters foevery photo need."

Cot Quilts, Kapoo, from 4/11: Down from 9/6 Velveteens, all shades, extra value, from 2'll Special Valus Black Velveteen, 2/6 yard '