DOES ADVERTISING PAY?
" Professor Holloway spends about £30,000 a year in advertising his pills and ointment; Messrs. Moses and Son, of Macassar Oil renown; a similar sum is yearly expended in •Advertising Dr. De Jongh's cod-liver oil ; Mr. Nicholl, the tailor, of Oxford•treet, London, spends .£5,000 a year in tbis way ; and Dr. L. L. Smith, of Melbourne, .£15,000 annually. But the largest advertiser in the world is Mr. Humbold, the great New York chemist, whose advertisements cost &im £2,000 a week. He advertises in no less than 3,600 papers, and on oite occasion, offered £1,000 for one -page o£ the New York Herald. The question is often asked, does the prodigious expenditure pay ? It only needs a glance at the names mentioned to show that it must pay. Mr. Holloway is worth £2,000,000, and each of the others has amassed an immense fortune. A strong case this of printer's ink being the true and infallible road to wealth. — English Paper.
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/HNS18820807.2.19
Bibliographic details
Hawera & Normanby Star, Volume III, Issue 284, 7 August 1882, Page 4
Word Count
161DOES ADVERTISING PAY? Hawera & Normanby Star, Volume III, Issue 284, 7 August 1882, Page 4
Using This Item
No known copyright (New Zealand)
To the best of the National Library of New Zealand’s knowledge, under New Zealand law, there is no copyright in this item in New Zealand.
You can copy this item, share it, and post it on a blog or website. It can be modified, remixed and built upon. It can be used commercially. If reproducing this item, it is helpful to include the source.
For further information please refer to the Copyright guide.
Log in