Page 3 Advertisements Column 1

Horowhenua Chronicle, 23 March 1938, Page 3

IS THE REASON WHY NEW ZEALANDERS CHOOSE MORE MORRIS 'EIGHTS' THAN ALL OTHER 7, 8 AND 9 H.P. CARS COMBINED Yes—it's a fact! Over the full year of 1937, sales of Morris Eights (3,850) exceeded by far the total sales of aU 7, 8 and 9 h.p. cars of all other makes combined (Official Registrations). Why this overwhelming preference? Because the Morris is a finer car and gives you a liner kind of motoring enjoyment. But you are the best judge of that—check the features listed here—each one a reason for choosing Morris—examine the Morris Eight and compare! ftlfif iRiRfcOftHNESSIIiEATHER UPHOLSTERY BIGGER TYRES The space inside the MORRIS EIGHT, 82 cubic feet, is greater than that of any other "Seven" or "Eight" and equal to that in many other "Tens." There's real comfort for four driver and the six-foot-six driver alike have plenty of legroom. SAFETY GLASS ALL ROUND The 1938 MORRIS EIGHT is upholstered in genuine leather to match the interior. This is one feature of the delightful appointments of the Morris. Pile carpets are another. Spring steering wheel is another. The moment you open the door of the MORRIS EIGHT you appreciate the quality of this car. It is a little thoroughbred, all the way. IM FULL ELECTRICAL SYSTEM Besides having a larger capacity battery than competitive cars, and an oversize generator with two charge rates, the MORRIS EIGHT has an unusually complete electrical system: five-lamp equipment, screen-wiper, trafficators, instrument panel light, ignition warning light, etc. it costs more to equip a car with larger tyres, but MORRIS give you tyres of 5.25 section as against 4.50 in one and 4.75 in the other of the main two competitive makes. Low inflation pressure (22 lbs.) means comfortable riding. 20,000 miles to a set of tyres is the ordinary experience of owners. FULL-LENGTH CHASSIS nisi When struck and fractured, Triplex Glass cracks but does not shatter and fly. Windscreen and all windows in all Morris cars are of toughened Triplex Safety Glass. No car which is not equipped with safety glass in every window is really adequate for to-day's driving conditions. See that you get Triplex throughout. BIG-CAR PERFORMANCE As in larger cars, the MORRIS EIGHT has a full-length chassis frame with four springs—one at each corner—a fundamental of good design which produces comfortable, sway-free riding. Cars which compromise with two springs, or three springs, cannot give you equal comfort or safety. 40-45 MILES TO GALLON iJiMfiilift^ winding roads. It is the first and still the only car to give you big-car performance with small-car economy. The MORRIS EIGHT gives 40-45 miles to the gallon of petrol. MORRIS EIGHT is cheaper for a family than travelling by EASY-CLEAN WHEELS The spoke-disc type of wheels on the 1938 MORRIS EIGHT facilitates cleaning. The new larger chromium-finish hubcaps further improve the appearance of the car. Each wheel is affixed by six studs. The spare wheel has a rigid mounting with safety catch. HYDRAULIC BRAKES Only MORRIS amongst 7 and 8 horse-power cars offers you the modern safety of hydraulic brakes, which are self-equalising and operate with lightest pressure. Other manufacturers change their braking systems from year to year in the effort to match hydraulics—without success. The hydraulic principle is inherently superior. HIGHEST RE-SALE VALUE m mmrawm person. Think how cheaply you can enjoy week-end and holiday trips I market—excepting none. o*e em MORRIS EIGHT /WW" s£i^:<M^jM&^(&M ffl®**#*m@m jmm f»K t"m*7S*i *■■* > *wi..*S«»»r* wi ■""'w.. ™*** SALOONS FROM F. 0.8. MAIN PORTS Wmm Sole NX Distributors: THE DOMINION MOTORS, LTD., Milne's Garage, Oxford Street. SALES: H. LYNCH. 'Ph.