OUR ADVERTISERS.

Horowhenua Chronicle, 11 October 1917, Page 3

OUR ADVERTISERS.

j J The Chronicle's advertising pages are ■*" ( gradually being re-modelled and within the next few weekß it is intended to giye the whole of our advertisers the benefit of the large assortment of modern type and borders held by the office. As replace announcements come to hand they will be set in neat and artistic style that will appeal to even the most casual reader. Advertisers will find that, under such conditions these columns offer a valuable medium of pub- _ licity that they cannot afford to neglect. On page 1, Mr T. Broom calls attention to his stocks of ironmongery and household requisites of all descriptions. Garden seeds are a line that are mentioned—appropriately to the season. In his space on the leader page Mr i W. M. Clark annonnces the opening up I of the new season's goods representing £1500, which is additional to the

| £12,000 worth of stock held at stocli j taking in August. Customers will noI tice that they are getting the benefit oi the firm's foresight in • buying cotton goods on a rising market. Mr C. Frechliug, ladies' and gentlemen's tailor, has a new advertisement on page 2. Men will be interested in the C. M. Ross Co.'s announcement regarding their supplies of high quality shirts in artistic colour stripes, guaranteed fadeless. Mr C. S. Keed well's space iB occupied by a reference to Sanovo Egg Preserver, which has attained a wide sale and reputation as a reliable preservative. Boots and shoes are an item of apparel that has felt the influence of war prices severely. Mr F. W. Martin, who has establishments in Levin and Courtenay Place, Wellington, is confident that his stocks will suit the taste and pockets of customers. In a new advertisement over the leader, he announces the arrival of the latest and most fashionable models. Messrs Stiles and Matheson, of Levin and Foxton, are making use of our " wanted" column and from time to time will indiyidualise various lines. Readers will always find it worth while to scan their announcements. Reasons for business on a cash basis are given in Mr Holdaway's space regarding his motor garage. [ Mr H. Walkley, draper, has some

special lines in girls'ready-to-wear goods and Panama hats to offer, together with a small lot of exclusive styles in girls' piquet frocks. Early selection will be found advantageous. Mr J. W. Perkins advertises particulars of a 200-acre freehold placed in his hands for disposal. The Dunlop Rubber Co. has an attractive change in this issue. Spring sowing is engaging farmers' attention, and Messrs Parker and Vincent provide everything needful thereto —seed, and the necessary fertilisers to make them grow. Finally, the Chroniole itself believes in advertising and draws attention to the resources at its command for turning out neat and artistic printing, moderate in price, pleasing to the eye, and in every respect equal to the highest city standard.