Page 8 Advertisements Column 2

Hawke's Bay Tribune, Volume XXV, Issue 154, 15 June 1935, Page 8

The quality most highly ranked by educationists to-day is that of self expression. It is one of the most vital factors in our lives, they maintain, and their contention is supported by the wisdom of the sages from antiquity. Opinion is equally emphatic that tho greatest influence in the development of self expression is music—in varying degrees according to the instrument chosen, but reaching its highest in tho piano—tho unchallenged monarch of all. The popularity of the piano in the cultured home is further eviuoneed bv its return to favour in England in the past few years, a revival coinciding with the marvellous tone improvements secured by the new' double-over-si ringing principle. The latest baby grand pianos by' Broadwood, Challen nml D’Almaine, incorporating double overst ringing may bo seen at Sutcliffe’s, Ltd., the Home of Music.

The manner in which business firms m'England were prepared to spend tinge eums on newspaper advertising .as referred to by Mr F. W. Doidge in .n address on “Fleet Street" at the Auckland University College Hall. Mr Doidge said that business firms in Britain to-day spent £150,000,000 a year in advertising, while advertising receipts of tho largest and most important London dailies run up to £30,000 a week.