Page 2 Advertisements Column 2

Hawke's Bay Tribune, Volume XXIV, Issue 237, 19 September 1934, Page 2

RICHARDSON & CO., LTD. SHIPOWNERS. Offices: BRIDGE STREET, PORT AHURIRL Telephones' Office, two lines 1178 and 1179 Traffic Manager’s Residence 387 LOADING ARRANGEMENTS (circumstances permitting). From Wellington for Napier, Waikokopu and Gisborne. KOUTUNUI: Loads Tuesday, Sept. 25. From Auckland lor Napier and Waikokopu. PUKEKO; Loads Tuesday, Sept. 25. From Napier for Auckland. PUKEKO: Loads Friday, September 21 From Napier for Gisborne and Wellington. KOUTUNUI: Loads Thursday, Sept. 20 From Napier for Wairoa. TU ATU: Loads Friday, Sept. 21. Forty-fourth Year of Publication. STONE’S I Commercial, M unici; J & General DIRECTORY and New Zealand Annual For 1934 WELLINGTON, HAWKE’S BAY AND TARANAKL Royal Bvo., containing about 2000 pages, corrected to date, the whole handsomely bound in cloth, gilt lettered. PRICE: If ordered before publication £1 5/ If ordered after publication £1 10/ STONE. SON & 00.. LTD. Publishers and Printers. ANZAC SQUARE. DUNEDIN AfIDGET RASPBERRY CAKES—--1 Take J cup butter, J cup sugar, i cup milk, 1) cups flour, V teaspoon Stevens’ “Cathedral Brand’’ Essence of Vanilla, 2 teaspoons baking powder, 2 egg whites. Cream butter and sugar, alternately add sifted dry ingredients and milk, lastly folding in stifflybeaten egg whites and Stevens’ “Cathedral Brand’ ’ Essence of Raspberry. Bake in shallow tin, cut in squares, and use raspberry-flavoured icing. ADVERTISING is accepted as a necessary part of modern business promotion. It has won a place for itself in virtually every industry. Rightly directed and prepared, advertising has proved that it can return a profit to the advertiser. But advertising should always be considered as a business enterprise, and not as a magic formula for unearned success. (1 ALLONS OF PIPING HOT WATER 20 gallons of steaming, hot water, ready at a tap turn, No bothering with dirty fires or fuss when a Mercer Gas Storage Water Heat confers the hot water blessing on the home. Superior construction and lagging commend the Mercer — a remarkable fuel saver! J. Mercer and Sons Ltd., Christchurch, willingly send Free Leaflet.