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Hawke's Bay Tribune, Volume XXIV, Issue 210, 18 August 1934, Page 3

Scene: First-class “smoker,” Christ-churchc-Dunedin express. Languid new chum in plus-fours chatting with old identity. “Oh yaas. Your New Zealand niado things are—er —quite creditable, I’m. shaw. But don’t tell me they’ll compare with the imported, but it’s all rot. It’s all a question of values, . dontchewknow.” “Well,” said the 0.T., “we’Ul agree todiffer. Have a smoke?” (passing his pouch). Presently Plus Fours began again. “What did I tell you?” he cried triumphantly, “take this tobacco of yours—choice American—and no more like New Zealand than hop-beer's like Bass.’’ The 0.1. laughed. “That, tobacco, sir,” he said, “is Cut Plug No. lO—Ncvv Zealand grown and manufactured. Every tobacconist sells it. But I’m not surprised you thought it was choice American.” Plus-Fours shut up. Cut Plug No. 10. all smokers know, is one of the five famous Toasted brands, the others being: Navy Cut No. 3 (Bulldog), Cavendish. Riverhead Gold and Desert Gold. They’re in everybody’s pipe, and not only equal to finest imported but considerably cheaper. And they can’t harm even the inveterate smoker—they’re toasted!”