ELECTRIC ENGLAND

Hawke's Bay Tribune, Volume XXIV, Issue 11, 23 December 1933, Page 3

ELECTRIC ENGLAND

GOAL OF NEW BODY. APPEAL TO WOMEN. The sale of electricity is the task of Sir William Ray, M.P., and the newlyrecognised Electric Development Association, of which he was recently made chairman. Sir William and experts of the association recently met representatives of the Press to explaicn the work which lies ahead. Among the dreams which the association hopes will come true are: — Cheaper electricity.; Adequate supplies in rural areas; All-electric homes for working classes; Co-operation with the grid and with housing schemes ; Greater use of electricity in industry and agriculture; Extensive propaganda, with exhibitions, films, and lectures ; and Realisation of the modern “robot.” Sir William explained that the reorganised association i s no longer a co-operative concern, but an amalgamation of municipal and private undertakings with the Central Electricity Board—the body responsible for the grid system—lor the purpose of stimulating the use of electricity. “By the application of electricity,” said Sir William, “agriculture will be made much more interesting occupation than it has been and the effects will be very marked. W'e feel also that now tho basic industries have apparently come out of the depression cheap electricity is going to be one of the main factors in the efficiency of production.

“For the first time in history it is now possible to supply electricity in any part of the kingdom. Even m tar distant places the supply can be made cheaper if the demand is sufficient. 1 •un living i n the hope that it will not be long before those little complaints shout the dearness of electricity disappear entirely.” Sir illiani said that electricity’s greatest appeal would be to the women of England. “There is no reason why it should not eliminate drudgery in the home. We are so anxious to show the world that the electrical robot is in existence that we are arranging a competition among architects for tho best ele, trieal kitchen, which can be installed in houses costing between £409 and £9OO. Jhe kitchen is the power-house of the home, and when the winning designs have been set up they will demonstrate that the robot-house is not a dream, hut an ambition within tho reach of all.”