ADVICE TO THE HOUSEWIFE

Hawke's Bay Tribune, Volume XXIII, Issue 107, 19 April 1933, Page 12

ADVICE TO THE HOUSEWIFE

GET VALUE FOR MONEY. You can rely upon it, .Madam, that if a manufacturer consistently advertises his product over a period of years that > product is great value for money. If a : manufacturer stops advertising it is be- . cause ho thinks he can live on bis reputation or because the public has dis- | covered defects in his goods or service an<l lie has gone out of business. The . manufacturer of cheap, unbranded, unadvertise'! lines has no reputation to lose. IL may remain in business long ( enough to do ethical traders consideri able harm, but in the end lie goes 10 the wall Next time you go shopping, Madam, consider price by all means, but see that you get value for your money. Buy branded lines that have been advertised consistently over a period of years. That is your best : safeguard of value. Avoid imitations : like the plague. An imitation may be . the sine* rest form of flattery, but it [ very ra ly approximates even faintly the qua :y of the imitated product. And bear in mind, too, that any inanu- . facturer vho is unscrupulous enough to i steal an ither manufacturer’s goodwill by imitating his package or his proI duct is likely to be just as unscrupulous I with his customers.—Vincent IL Frccth, in the “Taranaki Herald.”