U.S. CUTS CAR PRICES

Hawke's Bay Tribune, Volume XXIII, Issue 81, 17 March 1933, Page 14

U.S. CUTS CAR PRICES

BIG "PUSH” FOR 1933. New York, Jan. 9. Three years of trade depression found American motor-car manufacturers undaunted Inst night nt the opening of the "3rd .\nnual National Automobile Show in New York. Thousands of men and women admired the 3G models displayed. The fact that the state of the motorear industry here last year was so laid is ehiell' responsible for the belie.

that 1933 will be better. Other factor are the knowledge that:— 30 per cent, ol the 30,000,000 canoperation iu the Luited States haw outlived their average of seven years usefulness; 1 hat only 1,100,000 new passengv. cars were sold last year; i 1 hat “bigger aud better motors fo i the lowest prices ou record” sliouh attract buyers. At the height of the boom then were 23,000,000 cars in the Unitei •States, nml producers saw a great fich of expansion through a general adm. tion of the proposal of “Two Cars ir Every Garage.” To-day no one expects the 23,000,0 m mark to be equalled for many yearbut motor-ear manufacturers clai, that American families are unwillin. to curtail the use of their motor-car-and therefore the replacement market is steadily improving. Already, thei declare, a perceptible increase >i motor-ear operation has taken place. FEW MECHANICAL CHANGES. The cars on display a t the show are quite changed in appearance, bin practically the same as last ycar’niodels underneath the hood. In th< bodies there is noticeable a cautiom though distinct step in the directio: of complete streamlining, tine eai exhibited as mi experiment is dcsignc-i | along radical aerodynamic lines. Automatic features introduced in the last two or three years, including free wheeling, a itoinntic clutch, ami synchromesh transmission have gained in popularity, and arc hicorpoiut d in more of the 1933 models. The prices ranged from £55 for a four-iyliiulvr ear to £2OOO for a 12eylimler ultra-modern creation. PopuI l>"’ s ; x ■ | s „g,. n .3 ilr . io'! I- , | 3. , e.. 0(u jcxoq.