ETHICS OF ADVERTISING

Hawke's Bay Tribune, Volume XVII, 1 October 1927, Page 9

ETHICS OF ADVERTISING

“If advertising does all that «<j claim for it—and personally I have no doubt on the point —a Convention such as that recently closed in London must do more to put it on a still higher plane—to obtain for it recognition amongst the advanced professions, to make it still more difficult for the trickster and the frauci to hold his place even on the fringes of a movement that it rapidly being assessed at its true economically sound way of holding and still further developing the markets of the world,” writes Mr D. C. Cuthbertson in the “British Weekly.”

“The great Dr. Johnson said many years ago that advertising had reached such a stage as to be well nigh perfect! To-day we are improving and still further improving, and our business is attracting to it some of the finest brains in the country, men who could make their mark in any sphere of life and conventions such as those of the’ past few years are giving to advertising the public recognition and place amongst the great crafts which has boon won and held only on merit and achievement.”