Page 2 Advertisements Column 5

Hawke's Bay Tribune, Volume II, Issue 226, 27 August 1912, Page 2

THE CAR THE AMERICAN RACE-* DRIVER BUYS FOR HIS OWN i PERSONAL USE. To have, for his very own, to <Io with | as he likes, a light, speedy, economical 1 motor car is one of the ambitions of j every race-driver. Nine times out of j ten the expenditures which any daredevil irakes, after winning a big purse at the risk of life and limb, include the purchase of such a car. That this is true will probably surprise the average spectator of races, who usually pictures each of his heroes as a man at whose disposal are all the j cars of the factory he represents on the track, and the least of whose troubles would be a car for his own personal use. The facts in the case point to an entirely different conclusion. Atanv rate, after the first International Sweepstakes at Indianapolis a year ago, several of the winning pilots went to the Studebaker Branch at Indianapolis and purchased E.M.F. and Flanders cars, i Tliis year’s race had a similar result, i Joe Dawson, winner of the race, and i Howard Wileox, his team mate, who ! won ninth prize, have both bought ; Studebaker E.M.F. “30 ’’ ears. Don . Herr, relief driver for Dawson, bought a third Studebaker E.M.F. “30 Hardly had the National team left the \ store when Harry Endicott, winner of another big chunk of money, dropped ■ in and paid list price for a Studebaker ! Flanders “20.” Several of the other driyers, who fin- . ished among the winners of the 500- j mile duel with death, already own ; Studebaker ears, and a moreirffent is on foot- to bring them together in a novelty race at some future meeting, each to I drive, not the car he is paid to pilot, * but the one that is his own persona! ' property. j Manager Sutherland, of the Indian- j apolis Branch, is greatly pleased over the preference shown by the experts for the Studebaker product. “ I suppose it is a sort of combination of circumstances that is at the : bottom of it,” said he after Endicott had rolled away in his new Flanders. “ The race drivers seem to like our stuff because it is fast, stylish, reliable, and ! economical to keep np. I imagine the, latter consideration has as much to do ; with it as anything else. The race driver of to-day is a temperate, frugal man, who spends very little money without getting good value in return. Our service facilities and methods of manufacture appeal to them, too Wherever they way be, they know they can find a Studebaker store. Then. ; too, most of them are marred and want a car their wives can handle without trouble. At that, their personal want:in the automobile way don’t differ much, I imagine, from those of the aver-; age man.”*

Ask the jockey, ask the groom, Ask the girl who wields the broom. Ask the worried business man. Grocer, postman, publican. Ask the butcher, milkman, baker. Shopgirl, clerk, and cordial maker! All reply in accents sure— fCuro.” “ Stick to Woods’ Great Peppermint