THE "HAURAKI" ECLIPSED!

Hawke's Bay Herald, Volume XXXI, Issue 10465, 21 November 1896, Page 4

THE "HAURAKI" ECLIPSED!

WAIHI TAKES A BACK SEAT I COOLQARDIE NOWHERE! CALEDONIAN RECORD BROKEN 1 35,840 OTrtfOES to the ton. Work it out for yourself. ludian Chief Cigarettes, 35,840 ounces to the ton, and more satisfaction to the ounce than any other brand. Some of the leading members of the Royal Academy hnve been severely criticised and taken to laal; for selling their creations to advertising firms, and even executing "works of art". to the speoifie order of ! " somebody's soap "or "General pills." 3- Pui»ih has recently issued a clever skit on the advertising mania introduced between paragraphs of bona fide interest, and publishes a specimen of what we may expect in the novel of the future. There is (says a London paper) undoubtedly a grievance iu this respect. There is nothing more annoying, or more likely to make a man want to get up and kick himself than to commence a sub-leader on the Chitral war or the Salisbury foreign policy, and eventually fiud himself literally in a Utlier of Seagull s Moonlight Soap. We quite ugrer with this (says another exobange), and hold such a practice to be quite indefensible, There is a time and a place lor everything, and there is plenty of scope for advertising without monopoliaiug the reading matter of public interest. There is only one plea of justification, and that is when an article of sterling value and indisputable quality, such as Vanity Fair Cigarettes, is to be brought and kept before the public.