The Hawera Star. MONDAY, JANUARY 19, 1931. DAIRY ADVISORY COMMITTEE IN LONDON.

Hawera Star, Volume L, 19 January 1931, Page 4

The Hawera Star.

MONDAY, JANUARY 19, 1931. DAIRY ADVISORY COMMITTEE IN LONDON.

Delivered every evening by 5 o’clock in Hawera, Manaia, Kaupokonui, Otakebo, Oeo, Pibama, Opunake. Normanby, Okaiawa, Bltham, Ngaere, Mangatoki, Kaponga, Awatuna, Te Kiri, Mahoe, Lowgarth, Manutahi, Kakaramea, Alton, Hurleyville, Patea, Whenuakura, Waverley, Mokoia, Whakamara, Okangai, Meremerc, Praser Road, and Ararata.

The decision made by the Dairy Produce Board last week to co-operate with London importers in the establishment of an advisory committee is to be com-j mended. The duty of this committee, it has been stated, will be “to meet regu“larly, with a view to joint action be- “ ing taken to deal with special jnarket“ing conditions as they might arise “and thoroughly to explore the possi“bilitv of obtaining wider distribution “of New Zealand dairy produce by coI‘ ‘ operation iu publicity and making “provision for greater sales efforts in “the northern area.” The Board’s official announcement, issued through the Press Association, stated that there were only two dissentients to the motion approving of the adoption of this course, and that this small minority opposed the motion on the grounds that the action proposed was inadequate to the needs of the situation. Unless the dissentients had a scheme of their own for improving the demand for our produce, it is difficult to understand their opposition to the movement. Cooperation with the importers on the lines suggested may not result in sending our cheese and butter prices suddenly soaring back to boom-time levels, for market improvement depends upon many factors outside the influence of the committee, but it is undeniable that co-operation between the producers and the importers is a first step towards improvement, so far as it lay within the power of men to effect, it. It should encourage dairy farmers, in these disturbed times, to And that the importers are anxious to co-operate with. them. Antagonism between the producers and the importers at any time is undesirable, but at a time like the present it would be the worst thing possible. The advisory committee should be able to assist the Board materially with its advice regarding marketing development, and if, as the message suggests, the importers 1 are willing to assist the Board in its expenditure on publicity, their help will prove most welcome. Advertising costs big money in England and if the importers undertake to bear a part of this most necessary expenditure they will prove themselves very good friends indeed to the New Zealand dairy farmer.