PROFESSORS OF CHARM

Hawera Star, Volume L, 20 December 1930, Page 16

PROFESSORS OF CHARM

f ••' No. inadame. please register uri-li-nios'S, . . .Xo. t liut;‘ 5 inure like coy jiffs, Just tillt tlie Jiose a ivi'i' l>it iind elc'vate .the right eyebrow slight ]y, but without strain.' Yes that's I utter. Hold the expression while dropping vour handkerchief with air.v non c'haian.ee. So. that’s not airy enough. Try it entice more. . . .Good. I hah s enough for to-day. In the next' lesson -we'r. ill exercise your wistl'nliie-ss. which at present is very weak." 'Scenes like that will become fro quent iin New York, beauty parlours for their proprietors in solemn conferenlce assembled liave decided that in i'ultufe they are to furnish the American woman- not, merely with .service's ot tnias-seulse, hairdresser, and m'ani'-.U'tisl blit will provide charm, instructors ti teach' her feminine glamour, writes a correspondent. The proposal won <-n----thusias’tic! support at tin i-ecenlt annua convention of the 'National Hairdressers ’ and Uo-sni ufologist s’ Assoeia l ion held, ini AYaskingimi. ■Cheeits greeted Air. 11. I*. I’rankliii the man aging director of the association, when lie dee la reel. “The America a woman goes to kite beauty parlour to become beautiful, ,so where else slrould she go to acquire correct: poise ami lhi more subtle forms of feminine charm ■! ft was suggested that trained itustru'e.torsi should be retained to ciiltivat» the graces and bring the’m te r. line flowering in their clients. I n.ridentaily, the beanltiiCia'is, as they call t hemsel vcsaw splendid possibilities of -reaping golden- harvests from .remodelling personalities as 'well a.s faces.

After madame's wave has. been set and her complexion made dazzling, she will be handed over to a. sailve. profess or Of charm. who will presumably teach her how and winh, to be winning, melting, gracious, or .queenly as the. social occasion demands. -Women whose personality has been submerged for years ■will be made as glamorous ;u Grot.a Garbo. Matrons with social aspirations will be itralined! not to lose their po'is'‘ in any emergency. They will doubtless be- -taught how to take snubs ’without wincing, and lxoim to give them with prac-fiserll ease, how to mask datrgeas in similes, how to gloss over a. breakdown in! tho kitchen on 'the- mgh't of the party, .and bow to get .rid of a gatecrasher painlessly.- Although other trades are depressed, the beauty parlours are flourishing. They look like enjoying even greater prosperity when fhev install Itheir charm instructors.