ADVERTISING

Hawera Star, Volume L, 25 June 1930, Page 14

ADVERTISING

NEED FOR EDUCATION

PRESS CONGRESS DEB AT L'

LONDON., June 10. "British manufacturers need education in. the necessity tor adverviising in the dominions,” said Txu-d Riddell , a. si leech. on “Advertising” at to-day s I fitting of the .Empire Press Onion. Con-| <rrests. ‘‘lt. pains, me to see the prepondorniiee of United States’ advertising in many countries. I love the olined States, ' but. I dp not want to see. the wo-'ki Americanised.” Lorai Riddell asked whv the Empire Marketing Board should not ; advertise British goods in the dominions. , . x Sir William Crawford said that Bluish, advertising had trebled \u seven years The perfect advertising man would he a judge, poet artist busing man. and prophet. They had to Uv.d him in a syndicate, lho Buy Biitrsb Goods” campaign had aroused enmity, hnt tlie propaganda, of the Marke t in,-, Hoard aroused' no sueli feel nigs. As advertising counsellor to the board he would, if necessary, reduce the board s expenditure on advertising in order to increase research, thus I, fP^ v p “ B quality and bringing greater He deprecated the crude Buy British Sir* Ernest Bonn said that the British people had vet to learn that selling and distributing goods was more important, and certainly, more cliftic'iiE than producing. Britain was. thmkin in millions about organising and rationalising and was forgetting that these impressive figure meant loss n the total than the sum of all the n.II t « ft o-urea which would develop J iom the proper use of individual effort and enterprise. Britain was .lcwn.ng to better Socialist government hy lw>Pinn- Retailers took a third m “•< total of the national output and Em; od to live on inflated discounts, whik .! -A wera not doing more than a thud the trade they ought to no derng.