Page 5 Advertisements Column 5

Hawera Star, Volume XLIX, 13 August 1929, Page 5

Curiosity is frequently expressed by smokers when told flint the New Zealand tobaccos grown and manufactured by the National Tobacco Co., Ltd. (pioneers of the tobacco industry in N.Z.) are toasted. “Why toasted? ’ ’ they will ask. The explanation is simple. Toasting serves two purposes. (1) It helps materially to eliminate the nicotine an the leaf; (2) it develops flavour and bouquet. Imported tobaccos contain far too much nicotine to render their habitual use, s-atfe. Toasted tolxiceos, on the other hand, are perfectly safe because most of their nicotine content is destroyed. Hence they may be freely indulged in without fear of consequences and as for flavour and aroma, toasting brings out both surprisingly. There are, indeed, no purer or sweeter tobaccos and no tobaccos so innocuous as those referred to. Not only superior to the imported, they are also cheaper. Favourite brands: “Riverheaid Gold,” a beautiful, mild aromatic; “Nn.vy Cut No. 3.” a choice .medium; "“Cavendish” (the sportsman T s smoke), another fine medium; and “Cut, Plug- No, 10,” a fullflavoured sort of rare excellence.*