Page 8 Advertisements Column 3

Hawera Star, Volume XLVII, 17 August 1928, Page 8

* No Sale of Recent Years has Attracted More Interest than this HUfGrE LIQUIDATION SALE The Stocks of the BETTER HOMES FURNISHING CO., LTD. bought at EXCEPTIONAL DISCOUNT Combined With $ I PURSER'S OWN GREAT EVENT NEW GOODS BROUGHT FORWARD EACH DAY FOR SPECIAL RED LETTER DAYS for FURNfURE BUYERS Carpets are Cut Right Down. Furnishings are Even Half Price. Linoleums, new designs, Big Reductions. Furniture, the t latest, Lower Prices than ever, j Bedding, all Pure, but Cheaper. I

It Pays To Advertise • © Pays Best! Your Home Paper Moves The Goods Off The Shelf! Here are two views regarding Advertising expressed by men who are Advertisement Experts on the vendor’s side. They are worth reading and they are worth following. NO. 1— u The first thing you’ve got to do is to make up your mind whether you want to use advertising in your business or not. If you think that your business system requires the stimulation of advertising, determine upon a diet of advertising, and STICK TO IT. No fat person ever reduced weight by dieting one day and sleeping off a big feast the next. * ‘ Advertising is an every-day, ordinary procedure in the conduct of a business. No one is qualified to run a business who cannot THINK intelligently about advertising the goods he sells, even if he cannot write it. “ The big waste in advertising is spending too little. The retailer, or merchant, who decides he needs advertising must decide to do so as steadily and regularly as he trims his windows or pays his salesmen.” NO. 2 “ The housewife secures most of her knowledge of the" outside world from the newspapers. It is not only her informant—it is her guide for the purchase of things necessary to her home for the comfort, health and education of her family. There is a home paper just where the consumer can walk into the dealer’s store to buy the goods. Newspaper advertising is the ONE AND ONLY agency that inspires the purchaser to come in and move the goods off the shelf.” The Hawera Star Is PAPER FOR SOUTH TARANAKI

'S' m ** (Qttionds* BAKING POWDER sSi (REGD. TRADE MARK) It’s easy to make,” says the Symington maid. It's so delicious,’* says every member of the family. Economical, too —4O cupfuls from every bottle! COFFEE & CHICORY ESSENCE ■ THOS. SYMINGTON & CO. LTD., Edinburgh & London. <BO