Page 5 Advertisements Column 4

Hawera Star, Volume XLVII, 16 July 1928, Page 5

oves Here are two views regarding Advertising expressed by men who are Advertisement Experts on the vendor’s side. They are worth reading and they are worth following. f NO. 1— “ The first thing you’ve got to do is to make up your mind whether you want to use advertising in your business or not. If you think that your business system requires the stimulation of advertising, determine upon a diet of advertising, and STICK TO IT. No fat person ever reduced weight by dieting one day and sleeping off a big feast the next. “ Advertising is an every-day, ordinary procedure in the conduct of a ( business. No one is qualified to run a business who cannot THINK intelligently about advertising the goods he sells, even if he cannot write it. “ The, big waste in advertising is spending too little. The retailer, or merchant, who decides he needs advertising must decide to do so as steadily and regularly as he trims his windows or pays his salesmen.” NO. 2 1 ‘ The housewife secures most of her knowledge of the outside world from the newspapers. It is not only her informant—it is her guide for the purchase of things necessary to her home for the comfort, health and education of her family. There is a home paper just where the consumer can walk into the dealer’s store to buy the goods. Newspaper advertising is the ONE AND ONLY agency that inspires the purchaser to come in and move the goods off the shelf.” FOR SOUTH TARANAKI

A FEELING OF SECURITY. Coughs, colds, and croup are quickly relieved by Chamberlain’s Cough Remedy. It counteracts any tendency of a cold to result in pneumonia and when given as soon as the first symptoms of croup appear it will prevent the attack. It allays the irritation in whooping cough, keeps the cough loose, and lessens the violence of the cough. Chamberlain’s Cough Remedy contains nothing injurious. Mother gives it to the little ones with a feeling of perfect security. Sold E verey where.—-Advt.