The Hawera Star. WEDNESDAY, JUNE 27, 1928. THE WINTER SHOW.

Hawera Star, Volume XLVII, 27 June 1928, Page 6

The Hawera Star.

WEDNESDAY, JUNE 27, 1928. THE WINTER SHOW.

Delivered every evening by 6 o'clock in ss, were. Manaia. JSormanoy, Okaiawa, Elthaiu, MaDgatoki. Kaponga, Alton ilurleyville Patea. Waverlev, Mo„oin, Whakamara, Ohangai, Meremere. Fraeef Road, and Ararata.

Hawera, has every reason to ho proud of itho fact that every year it holds a winter show which attracts much favourable attention from primary producers and secondary industrialists in all parts of the Dominion- Though by no means' .the only claim to outside notice possessed' by this town and the district of which it is the centre, this year’s 1 South Taranaki Winter Show provides gratifying proof that the task undertaken nineteen, years ago of pro- | meting a show which would more than hold dts own with any other annual fixture of the kind in flic country has •been carried out year after year with ever-inorea'sing success. It i» no small achievement for a town the size of this to present an exhibition of Empire products on such a. scale that its value to the cause of fostering the Empire spirit commc.rciial'ly is recognised by the Government of this country omd ,fliic t-m.de authorities at Home. Through the progressive methods followed by the show j organiser and committee, South Taranaki is kept ■well-informed' as to the trend of the Imperial trade movement which has taken such a firm hold in .Britain and the overseas Dominions during recent yearns, with the result that the show is also well and favourably known to a wide and important circle outside the coniines of the district and of the Dominion. This year fresh proof of the interest of the Empire Marketing Board is provided iby the gift of a

series of 'posters which that ’body is j using throughout the length and 'breadth of England to impress upon the minds of the English, public the desirability of supporting the products of the distant parts of the Empire. These posters j mark a new departure in the art of ‘ 'general, ’ ’ as dLstinct from “paiiticular’ ’ advertising. It is no longer consi derred sufficient to display a flaming hoarding in some protninett, place where it will remain as an eyesore to sensitive people. Some of the best artists in the United Kingdom ore now engaged on poster work and the message they have to give is told in a manner which appeals tq the intellect as well as to the eye of the passer-by. It 5® no uncommon sight in London to sue groups of pedestrians gathered round a poster depicting a scene from the fields of one or other of the Dominions. One that comes to mind which held am unexpected interest for Londoners was a picture showing the “stage” of a Taranaki dairy factory, with the carts of the suppliers' drawn alongside delivering their cans l containing the milk from which New Zealand cheese is produced. What the Marketing Board is doing at Home am. a. large way for the Dominion primary producer the Winter Show is doing here, .on a necessarily smaller scale, for the English manufacturer—that is, bringing under the notice of the Now Zealand buyer of imported articles the high desirability of patronising the goods produced by iMs 'Tal-low-Britishers in England who provide the chief market for out butter and choose. That the effort made hero is not regarded as a “hole and corner” affair is proved by the Support extended to tlie Show by the various Government departments dncl the boards which control the export of some of our primary products. All the State Departments which could ibo possibly expected to 'display an interest in the South Taranaki fixture have forwarded exhibits .amid the four main control boards have also joined in with the object of letting theiT own people know just what is done on their behalf in the marketing of honey, dairy produce, meat and fruit:. If further proof were needed to support the couf eution that tli:e interest displayed by those departments and boards is not of a perfunctory nature we might cite the readiness with which the Prime Minister nnid .the chairmen of the four boards accepted our invitation to forward brief messages for in--1 elusion, in the special show section of this issue. But it is not necessary to proceed to great length® to stress a fact which d® BeJ.f-cvide’n.t; the South Taranaki Winter Show has made its name stand out, not only among the names of similar show organisations in the Dominion, but among the various organisations at work throughout tin. Empire whoso object it .is f,o do the Mother Country and the Dominions tine greaost service, possible to render them in times of peace—-tho fostering -of trade within the Empire.