Page 7 Advertisements Column 3

Hawera Star, Volume XLVII, 1 May 1928, Page 7

/ 9 'lo4& ml m ‘No. 1144—Grey Lizard C*if l-Bar Shoe—lf inch Self-covered Cohan Heel. Price 25/-. • r (Alao with Span* \ . *»h Cuban Heel. \ ' No.-1140 . /womn /am-fir~icef/ ypa.fi/ity, No. 1157—Women’s Patent A RANGE tO Suit the most One- B ar Shoe With trimming Gracefully deCover^edCuban Heef (illustrated signed, welhcut and built OU a obove) - - Price 25/- comfort-giving last! Modish Cuban covered heels; trim' mingof the neatestpossibledesign—andacomprehensive selection. The designs are true to the originals, and, as customary, low-priced. Which shoe do you prefer? Advise any Hannah Branch of your choice, enclose remittance and the shoes will he sent Post Free. HANNAHS UNIFORM FR I CE S AT AU L OU U BRANCHES No. 75 iiSWfe* —icNirnirfciriift No.l 123-BeigoKid I-Bar Shoe Inset of Grey Lizard Calf ! $ inch Covered Cuban Heel Price 23 6. (Also in Patent Price 25/-. No.*! 170.) % No. 1161 Patent 1-Bar Shoe--Vamp Underlay of Crocodile : Calf 14 inch Celluoid Cuba n H eel. Price 25/-. No.l 126-Beige Kid 1-Bar Shoe Inset and Bar as illustrated. 14 inch Covered Cuban Heel. Price 25/-. (Also in Patent. No. 1180.) m HIGH STREET, HAWERA,

Why the Newspaper? NEWS AND ADVERTISING SHARE INTEREST One Enriches the Other and Together they Rule the Onward March to. Progress Mr Norman S. Rose, Advertising Manager of the famous. international daily newspaper, "The Monitor,” of Boston, says:— , . " WHY THE NEWSPAPER? Well, for one reason because newspapers publish news, and an advertisement is news. |lf it isn’t, it should be. The best advertisement is the best news. •. > * \ ' ' " The reader of a newspaper reads it because he wants to know what is going on in the busy, world. He is after information. Up and down . the columns he goes, finding on one page something startling, on another something interesting, on another something educational. " While he is in this attitude of mind, the newspaper advertiser is privileged to address him. His eye travels from a news item-to an advertisement, liis thought travels with his eye. If the advertisement offers him an attractive piece of news; if the headlines or its opening phrases impress upoii him that here is something he may well know about, then he is quite likely to read the advertisement and to digest the information it offers to him.” -* . ' * i i : . This is true the World over. In New Zealand our experience 4 shows that Sound Advertising in the Newspapers is . V . .;Y • • •, • * . • Most “Pulling 5 ’ —-Most Prompt-—Most Profitable (The above was issued as ail advertisement-by the Charles Haines Advertising Agency Ltd., one of the leading advertising agencies in New Zealand with a 36 years’ experience to base a sound opinion on.) • “ The Hawera Star” 4 - . - • • ... ’ ... •. ' • . ...• - / ... . „ IS THE PRE-EMINENT NEWSPAPER ADVERTISING MEDIUM IN SOUTH TARANAKI ADVERTISE IN “THE STAR ” AND BOOST YOUR OWN BUSINESS AND YOUR OWN DISTRICT THE BEST FORM OF CO-OPERATION.

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