Page 7 Advertisements Column 3

Hawera Star, Volume XLVII, 2 March 1928, Page 7

It Pays To Advertise • Newspaper Advertising Pays Best ! Your Home Paper Moves The Goods Off The Shelf! Here are two views regarding Advertising expressed by men who are Advertisement Experts on the vendor’s side. They are worth reading and they are worth following. - - , NO. 1— ’ “ The first thing you’ve got to do is to make np your mind whether you want to use advertising in your business or not. If you think that your business system requires the stimulation of advertising, determine upon a diet of advertising, and STICK TO IT. No far person ever reduced weight by dieting one day and sleeping off a big feast the next. , “ Advertising is an every-day, ordinary procedure in the conduct of a business. No one is qualified to run a business who cannot THINK intelligently about advertising the goods he sells, even if he cannot write it. “ The big waste in advertising is spending too little. The retailer, or merchant, who decides he> needs advertising must deeide_.to do so-as steadily . and regularly as he trims his windows or pays' his salesmen. NO. 2 “ The housewife secures most of her knowledge of the outside world from the newspapers. It is not only her informant—it is her guide for the purchase of things necessary to her home for the comfort, health and education of her family. There is a home paper just where the consumer can walk into the dealer’s store to buy the goods. Newspaper advertising is the ONE < AND ONLY agency that inspires the purchaser to come in and move the goods off the shelf.” ’ The Hawera Star Is THE HOME PAPER FOR SOUTH TARANAKI

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