CORRESPONDENCE.

Hawera Star, Volume XLV, 7 January 1926, Page 9

CORRESPONDENCE.

PRICES FOR “GLORIOUS NEW * ZEALAND.” (To the Editor.) Dear Sir, —Would you Kindly allow me a small space in vour valued paper to air my feelings in connection with the prices to be charged to see the picture “Glorious New Zealand.” Whenever any imported picture of some high fangled name is to be shown on the silver sheet up goes the prices, and the people fall for it. for you can bet. your bottom dollar the house- is full. 1 consider it unjust for prices to be advanced for a New Zealandmade picture, where the rivers, mountains, glaciers, etc., are the chief actors. A picture of this calibre is well worth two slap-stick dramas, as its educational value is what is wanted in our picture theatres. As for the picture itself, I daresay it is well worth anybody’s while going to sec, but, because those who have control of the situation have, seen fit to advance the prices, I for one consider the public should sit by their firesides until the prices are reduced. It is a shame that in a case like this- the prices should be advanced. New Zealand requires pictures of educational value, both of its own land and foreign lands, for these are pictures everybody can view with delight, from the youngest child to the aged. To those in charge of the film, I say reduce your prices for such a desirable picture, and you can tack as much as you like on to iihe American-boomed sob and slapstick dramas. Thanking you for the space, and hoping that an abler pen than mine will take the subject up.—l am, etc., G. COLLINS. Rower a. [The management of the Opera House has no snv in the prices charged, which are fixed by those in control of the film; it is a case of accept Itho conditions or go without the picture. It should:' be mentioned that to obtain tlie 9000 feet of film which is screened 100,000 feet required to be taken, and it is obvious that the initial expense has been very considerable, while it must be remembered that a film of the nature of Ihe one under notice cannot have the wide circulation of the ordinary class which will he shown in many parts of the world simultaneously, with consequent greater revenue from royalties. It should also be mentioned that at New Plymouth the prices charged for the same picture were 2/6 (plus tax) and 2/-, compared with 2/- and 1/6 in Hawera. — Ed. TT.B.]