PICTORIAL LABELS FOR GOODS

Hawera Star, Volume XLV, 9 November 1925, Page 9

PICTORIAL LABELS FOR GOODS

AN INTERNATIONAL SCHEME. BOOSTING EMPIRE PRODUCE, i LONDON, Sept. 21. There is certainly a considerable amount of energy being expended in planning scherrtfes whereby Empire produce shall be made better known to the consuming public, and after ail it is the housewife, doing the family marketing who' is the most important factor in the demand for goods produced within the Empire. For some time past The Times has been giving publicity to a number of letters from women in various parts of the country and. in a variety of social ranks —Melba giving, so to speak, the 1 kick-off! Quite a number of these correspondents declared it to he impossible in the shops here to get Empire foodstuffs, and others that the foodstuffs were obtainable, but only in insisting on getting them. Some correspondents made known the fact that a number of shops have been set up in different parts of, the country for the specific purpose of supplying Empire goods, and that they were carrying on with a certain amount of 'difficulty. Mr Ben Morgan, chairman of the Empire Producers’ Organisation, writes to The Times to-day, offering the. aid of his society towards meeting retailers’ difficulties, first in obtaining. Empire goods, and secondly in getting them regeularly. The E. P. O. has done notable work in many ways, and if retailers here will only make use of the help it gives they will no doubt give considerable imx?etns to trade in Empire produce. Since clear labelling of goods is an essential factor in efficient transport of goods, a new international scheme of labels seems to point towards eliminating some of the difficulties to which goods in transit are The scheme is favoured by the . International Union of Railways, which had drawn up a number of pictorial labels so that porters can tell at a glance what the packages contain which they are handling. It is an advantage which seems to provide the easiest way out of goods transit difficulties yet proposed. Fragile articles, such as eggs, will hear a red label on a white ground, with the bold-design of a wineglass, as indicating something easily breakable. Perishable goods are to have a blue and white label, with three little pictures of a fish, a bunch of grapes and a flower. Live stock and animals in crates and packages are to have a blue and white label, with three pictures of a cow, a cock and a clog.