ADVERTISING IN DOMINION.

Hawera Star, Volume XLV, 16 May 1925, Page 9

ADVERTISING IN DOMINION.

DISTRIBUTION OF LITERATURE

SCHOOL CHILDREN’S INTEREST

In contradiction to the position a few years ago, slides illustrating New Zealand, which are lent out by the High Commissioner’s Department, do justice to the Dominion. 'Those which served so badly for so many years have been brokeiLand consigned to, the dustbin, and not even the most fastidious can take exception to those which have been coming ove r from New Zealand during the past year or so (writes the Evening Pest’s London correspondent). Letters of appreciation continue to be received by the Publicity Department, which, indicates that • lecturers throughout the country are thoroughly gratified with the slides 'they have borrowed, and their audiences have been delighted with the pictures. A few days ago a film showing the wool industry in Nevy Zealand was exhibited, at the Mercer’s School, Hoiborn, London, before 600 boys, who quite obviously were much interested in it. In pursuance of a similar pokey arangements have been made to show further films illustrating the industries , of New Zealand.

Applications continue to come from school ehilclreii all over the country for booklets dealing with the Dominion. An invitation for children to make such application was originally published in the Bulletin of Empire Study. Since then there has been a steady stream of requests, and an average of 60 packets of literature go out from the High Commissioner’s Office every day. Each packet consists of the. book, let. “New Zealand, 1924,” a booklet dealing with one of the principal towns, a printed address given by the High Commissioner some months ago, and an autographed letter from the High Commissioner. A fcopy of any pamphlet of which there is a surplus is also included in the packet. That the children take a great interest in the literature is seen from the letters that are sent to the. Publicity Department. One or two children" in a certain school or district may apply for the literature, and within "a week there are hundreds from the same locality making application. A few ,weeks ago a full page of facts and figures relating to the Dominion, and some interesting prints appeared in the Empire Supplement of The Times. The same useful up-to-date summary appears this week in the Banking Supplement of the Financial Times. It lias pride of place on the back page of the excellent issue, The Publicity Department haS had printed a big supply of these pages as a separate leaflet, and these are being sent to all parts of the world. Three hundred shipping agents throughout Great Britain have received fifty each for dis. tribution. Packages have been sent to Dominion agents and Trade Commissioners in Canada, the United States, and Australia, while Chambers of Com. merce and other public bodies and shipping companies in Great Britain, the United States, and the Dominions- are also receiving a quantity. ,1 ,!■ ,