Page 10 Advertisements Column 3

Hawera Star, Volume XLVIII, 15 April 1925, Page 10

AUCTIONS. NEWTON KING. LTD NEWTON KING LTD., AUCTIONEERS AND STOCK AGENTS. Local Representatives: Mr. E. A. NIXON and Mr. G. H. Toeker. ’Phone No. 20. Olliee with Mr T. J. Sainton, Princes St., Hawera; ’phone 128.

i./VMi K BENEFITS BY ONE DESIGN ijio-hers’ Engineer Cites Ad...iiLage.-, oi ooiistam improvements n itliout learly Models. i'..blic .cl; to appreciate Value ot .L'oiivy. uenerai Adoption Predicted. i’lie wisdom of Dodge Brothers’ po icy oi constai.itJy developing one basic deoign instead ot bringing out a new inuael every jeai is Dome, out emphatically m several ways, m the opinion oi itussei Huff, director of engineering. Air fluff is also a member of the bear a of directors of Dodge Brothers. ‘‘The best evidence, of course, is the quality of Dodge Brother,s’ present product and the pronounced satisfaction •if our one and a quarter mil don owners. Additional strong proof is supplied by the; general inclination of the industry toward the same practice. 1 nave heard moie discussion on the subject during the last six months than ever before, and it has been particularly aytive since our advertisement, •Constantly Improved—But No Yearly Models’ appeared on bulletin boards and in magazines and newspapers al over the country. ‘■The public, which apparently had not previously given the subject much thought, was quick to sense the significance of such a policy, and comments from a thousand and one sources must have drifted back to other .manufacturers. Our advertisement appeared just before the annual battery of new model announcements was turned loose, and naturally ’the contrast between Dodge Brothers’ policy and 'the general practice was made doubly vivid. “But. even so, it was an inevitable deve opiiient of the near future. John and Horace Dodge first thought of it ten years ago, when they began building their own car, and it is a surprise to me, in view of its many obvious advantages, that it has not been more generally adopted long since. “Even the layman can understand how much better, it is for the engineering department, for example, to lie concentrating all its time and thought on Hu* ipfinpmAnt. r*f rm/=» (*hns«;is finrl one

fundamental design, than to experiment continuously with ‘something new’ for next year.’ It must also he apparent even to the outsider that constant changing I from one design to another costs a tiememlous amount of moijey. Dies I and experimental work can easily entail an expenditure of several millions of dollars, and if this has to be done every year there is only one way to get the money back. That is by passing the charge along to the buyer of the car. Dodge Brothers save these costs, and as a result are able to give buyers more for their money. “Then there is always the factor of depreciation. If you buy a car in July and your manufacturer brings out an entirely different car in August, what happens to the .valuation on you.r car? “ ‘Oh. that’s a last year’s model,.’ is exactly what you get wherever you propose to sell it. And the valuations slump accordingly.

“So the buyer loses in two ways. He pays the extra price for the support of the model-a-year pohey, and he also pays again when his 1 car is relegated into obsolescence by the appearance of a new model. “Little wonder the clamor for standardisation is being taken up by the rank and file of' the buying public. “Everyone concedes that the resale value of Dodge Brothers’ motor car is unusuallv high. Used car dealers are always anxious to have them in stock. There are times when they cannot be bought. “This is largely due. of course, to the car’s exceptional stamina. It has the reputation of giving good service over a long period of years. But it is also true that people know it will not be radically different to-morrow Mian it is to-dav. and therefore they buy without fear of an abnormal overdepreciation. “And the man who buys a new Dodge Brothers car buys with the same assurance. He can drive it lor years end stiU retain the pride of ownership that is so well known and so universal in the great Ded.ee Brothers f'ami'v.”

NEWTON KING, LTD. Dealers for Taranaki. A. H. GUV Hawera Representative. SUMMER COEDS AM) (MUCHA Persia.ent colds that coil tiling ih rough the spring and summer usual.; .indicate some throat and bronchia tionble. It is « serious mistake to neglect them. Chamberlain's Coup-’ Remedy is famous for relieving cough oF this .nature, and if it is lakon in time may save a doctor’s bill and long suffering. At all chemists and stores —Advt.

I TO DAIRYMEN AND OTHERS. DITTLIPSOX’S MAMMALINE is befi.in'ing a household word iu the dairy 1 win Id; it’s the greatest, tliiug ever kunwn for Cow Pox, Sore Teats Inflamed Udders etc. Messis. Sandford and Hickey., of Ma aaia, write expressing their aatisfae tion that what we claim for it is true — it’s absolutely out on its own for Cow Pox, Sore Teas. In,tins: 3/6 doz. tin: H)/fl Id ox. tin. post free. The Greatest Discovery in the South -ru Isles is PHI GIPSON’S EXZAMA LINE, a reliever of Piles; also good for Chapped Hands. Old Sores. Chilblains • •!r. In tins ‘.l'd post free. Satisfac ion enaranreefl nr money returned ■•Vrili* encios tig stamps or moucy order PHILIPSON’S MEDICAL &• VETEEIN ARY SUPPLIES CO., KPX 1:14. WANGANUI. / PFICIA I, Tlarley-Davidson Service Station —Archbold and Co., Union -’t.. Hawera; ’phone 452. We carry •lie new !924 model Harley, necessary snares, benzine, oils and accessories, iin i workmen are efficient and prompt; ■ir employ no boys, and our prices are not flights of fancy, but reasonable. JCTART’S the House for Wedding Presents. TE you want a really smart and warm coat, see our navy blue pilot, double-breasted, Prince back. They will please you. and the price is right at Adamson and Robb’s, noted for Men’s Wear, High St., lla*wera.