Page 5 Advertisements Column 1

Hawera Star, Volume XLVIII, 21 February 1925, Page 5

Through the simple process of toastturer has been able to effect an enormous improvement in the smoking quality. It is a well-known fact that cooked food is wholesomer and more digestible than raw food, and the same principle applies to tobacco. We do not eat. raw meat or fish or drink raw coffee: why should we smoke raw tobacco? It. is wonderful how the flavour of tobacco can be developed by toasting. Trv any of the local brands and you will notice a marked improvement, and, what is also important, as a. result of the toasting process, the tobacco loses all deleterious properties. Smokers who study their health should therefore give this matter their attention, and avoid strong foreign tobaccos heavily charged with nicotine; they are sure to undermine even the most robust constitution. Not only is the local article purer and more wholesome Than most of the imported brands, but it. is cheaper too. Itiverhead Gold is mild and aromatic; Toasted Navy Cut (Bulldog) of medium strength, but if vou prefer a full body try Cut Plug No. 10.