“IT PAYS TO ADVERTISE.”

Hawera Star, Volume XLVIII, 17 December 1924, Page 5

“IT PAYS TO ADVERTISE.”

NELLIE BRAMLEY TO-NIGHT. OPERA HOUSE HAWERA. The Nellie Bramley Company again scored a great success at the Grand Opera, House (says the Wellington papers), their fine production, of the brilliant comedy, “It Pays to Advertise,” once more drawing and delighting a large and most appreciative audience. The play, a bright and breezy American comedy of the same high quality as “Seven Keys to Baldpate,’ ’ tells the story of how, by the mighty power of love, Rodney Martin, the useless, dissolute son of the multi-million-aire,“king” of the soap trust, is transformed into an energetic and most successful man. Advertising lavishly a wholly fictitious “Thirteen soap—unlucky for dirt,” they prove the truth of the saying that “it pays to adverfind also that grit commands success. The story, happy in the telling, is no less happy in the ending. As Ambrose Peaie, Mr Carl Lawson is responsible for much of the fun and go of the piece. Miss Nellie Bramley makes a very beautiful, charming and convincing Miss Grayson, giving a very fine character study of the business girl falling head and heels in love, and using all her business talent to help her fiance to win out. '

TO-MORROW NIGHT.

“PAID IN FULL.”

Without a halt, the Nellie Bramley Company at the Opera House attracted big audiences (says the Wellington papers), for the public are thoroughly enjoying the delightful fare which is being placed before them by this talented band of actors, especially with such distinguished stars amongst them. “Paid in Pull” is a play which has been well thought out and presented, and the story tells of a. beautiful, charming woman,- married to Joe Brooks, a wretched specimen of humanity, who, having abused a position of trust as an employee in the great Latin-American steamship line, tries to save himself by inducing his wife to compromise herself with the millionaire head of the company. A most dramatic scone follows. Emma Brooks saves the husband she now despises, and. in turn, is saved bv Jimsie. The climax is marvellously well worked up, and the audience was roused to the greatest enthusiasm. Miss Nellie Bramley gives a splendid study in the role of Emma, Brooks, which gives full scope for her art. Splendid acting is given by Mr George Bryant as Captain Williams, the stern old sailor, who lived before the audience in wonderfully realistic fashion. The box plans are now open at Mrs Cook’s, Everybody’s Sweet Store.