SIGHTS FOR TOURISTS.

Hawera Star, Volume XLVIII, 26 November 1924, Page 3

SIGHTS FOR TOURISTS.

DOMINION’S ATTRACTIONS.

CANADIAN VISITOR’S VIEWS

Reference to New Zealand’s potentialities as a tourist resort was made by Colonel J. Seiater, D. 5.0., Australian and New Zealand representative of the Canadian Pacific Railway, when he was in Auckland last week" Colonel Sclater, who is on his fifth visit to the Dominion, expressed himself as most optimistic regarding the development of tourist traffic between Canada and Australia and New Zealand. He emphasised the necessity for the conduct of intensive publicity campaigns, and said that immediate results could not be anticipated. On(y by continual effort could the attractions of the Dominion become so widely known as to induce American travellers to deem it worthy of a visit. Wealthy American tourists were numerous, but a bold advertising campaign would be necessary to persuade them to change their regular European itinerary and visit Australia and'New Zealand.

The need for catering for such tourists by providing first-class accommodation was referred to by Colonel Sclater. The American tourist, he said, demanded the very best hotel facilities. Experience in Canada had shown that the establishment of palatial hotels contributed largely to the popularity of tourist resorts. Dealing with the Dominion’s resorts, Colonel Sclater said that the Canadian Pacific Railway organisation was assisting to bring out many natural attractions under the notice of tourists. He was himself greatly impressed with New Zealand. Rotorua was an almost unparalleled scenic resort, and merited the greatest publicity. In addition to the thermal wonders, both Rotorua and Taupo should appeal to anglers throughout the world. The route overland from Napier to Taupo was one of the finest scenic drives in Australia or New Zealand, and visitors to the thermal district could be assured of the best motor travelling facilities. Colonel Sclater said that he was greatly indebted to Mr H. Sterling, assistant-general manager of the New Zealand railways, for the supply of a series of beautifully coloured views of New Zealand tourists resorts. These would be sent to the Canadian Pacific Railway offices in Montreal and London. and should prove admirable for publicity purposes.* Colonel Sclater has left for Sydney.