Page 5 Advertisements Column 5

Hawera Star, Volume XLVIII, 4 November 1924, Page 5

It is the Toasting of coffee berries that results in the development of the exquisite flavour so much appreciated by cpffee drinkers. That is well Jrnown. But it is not so well known that our New Zealand-grown tobaccos are now subjected to the same roasting or toasting process, and with the same result. The flavour is brought fully out, while at the. same time the deleterious properties of the tobacco are destroyed. All tobaccos, no matter where grown, have this in common—that they contain nicotine, some more, some. less. And it is this poison that is chiefly responsible for the sufferings of those who indulge too freely in the use of the fragrant weed. Heart and nerves .are generally affected and often the eyesight. Scientists, now tell us that toasting neutralises part of the nicotine and that toasted tobacco may, therefore, be smoked with impunity. They recommend Riverhead Gold, mild and aromatic; Toasted Navy Cut (Bulldog), medium strength; and the full bodied Cut . Plug No. 10. (Bullhead label). All .are toasted.*