PUBLICITY.

Hawera Star, Volume XLVIII, 24 September 1924, Page 3

PUBLICITY.

POPULARISING THE DOMINION

GOOD WORK IN BRITAIN

ALL BLACKS HELPING

(BY TELEGRAPH PRESS ASSOCIATION.) WELLINGTON, Sept. 23. The advertising of New Zealand abroad formed the subject of a statement in the House this afternoon by the Premier (Mr. W. F. Massey). ; Mr. Massey said the Government was fully alive to the importance and necessity of advertising New Zealand whenever opportunity offered, and he thought there never had been a year in the history of the Dominion in which’ so much money had been spent on-pub-licity. In this connection he mentioned the Wembley Exhibition, which would cost New Zealand not less than £IOO,OOO. He was not going to say we would benefit to that extent. Next year the people of Dunedin proposed to hold another exhibition, which he had every confidence would be successful, hut we would not get out of it under an expenditure of £30,000 to £40,000. Then, he believed, there were sorpe thirty thousand New Zealanders at present in Britain. These people were not confining themselves to London, but were spreading themselves throughout all the main centres, and were all doing something to popularise the Dominion.

Mr. G. R. Sykes (Masterton): What about the All Blacks ?

Mr. Massey: Yes, the All Blacks are doing us a, great deal of good. They may not win their matches, hut they are going to be a great advertisement for New Zealand. The Premier next referred to the recent visit of the British fleet, every officer and man of which, he claimed, would become a walking advertisement for the country, with which they were so greatly impressed. Mr. W. E. Parry (Auckland Central) : What about Gloaming ? Mr. Massey: Gloaming is a very good horse, but we are not all sports like the hon. gentleman.

Mr. L. M. Isitt: What' about the Boy Scouts? Mr. Massey said he had no doubt the' Boy Scouts were doing their full share towards advertising the country. He then proceeded to say that when lie was last'in England he had an official invitation to British pressmen to visit New Zealand when they were attending the Press Conference in Australia. Lord Burnham had accept-' ed that invitation, and he hoped to see a number of prominent British pressmen in this country next year. Our publicity department itself was doing good work, in proof of which he quoted a list of places which had received literature anil photographs concerning. New Zealand scenery and the natural attractions. These included America and South Africa, where our Parliamentary delegates were doing us good service. In conclusion, he assured the House that the Government was fully determined to do full justice to the requirements of the Dominion so far as publicity was concerned.