Page 5 Advertisements Column 6

Hawera Star, Volume XLVIII, 3 September 1924, Page 5

DODGE BROTHERS POLICY: “NO YEARLY MODELS.” EFFECTS CONSIDERABLE SAVING. There are many factors which enter into the Dodge Brothers’ nolicv of making constant improvements to their motor cars instead of making yearly models. A change in models involves a complete change of dies and production schedules. It upsets a factory completely, and often means a virtual stoppage of production. This naturally means a loss to the manufacturer, and his only recourse is to get it back in the price of his product. The saving effected by Dodge Brothers through their policy of constant gradual refinement instead of radical changes of models, is faithfully returned to the buyer in the form "of surplus value. Every dollar saved, of course, enables the factory to give that much more for the money.—Newton King, Limited. Sure and certain—Wade’s Worm Figs. Children like them.—Advt.