EAT MORE CHEESE.

Hawera Star, Volume XLVIII, 30 August 1924, Page 12

EAT MORE CHEESE.

LATEST TRADE SLOGAN IN AUSTRALIA.

Owing to the unremunerative prices offered abroad for cheese and the small local consumption, Australian cheese producers (many of them being returned soldiers) are faced with the probability of further accumulation of stocks and a consequent tendency to still lower prices. The supply, already far above the demand, is steadily increasing, but theret has been no appreciable increase in consumption to balance the situation, states the Melbourne Age. To, make cheese more popular as an Australian food Melbourne wholesale houses arranged an “Eat-More-Cheese” week in July. Staticties, it was pointed out, show that in Australia the consumption of cheese ger head is a very trifling. People in witzerland eat eight time's more cheese per head than do Australians, and .English people eat four times more. And yet cheese is one of the most nourishing and most easily digested of foods. On behalf of the producers it was stated that io test the digestive qualities of cheese, the Department of Agriculture of the United States of America in 1912 conducted experiments which proved that when consumed even in relatively large quantities cheese was thoroughly assimilated. A comparison o-f food values made by the same Department showed cheese to contain even more nutriment than roast beef, so highly belauded as the food of strong men and women. Cheese, tlie Department reported, was made up of the following pai'ts: Water, 34.2; orotein, 25.2; fat. 33.7; carbohydrates, 2.4; ash, 3.8, and had a fuel value per lb of 1950 calories. Rjoast on the otheir hand, consisted of water, 62.2; protein, 18.8; fat, 18.8; ash, 0.9: and had a. fuel value per lb of i!45 calories. Facts such as these speak for themselves as to the value of cheese as a staple food. It was with the object e,f impressing these facts on the Melbourne public that the ‘‘Eat-More-Cheese” week was arranged.