Page 5 Advertisements Column 2

Hawera Star, Volume XLVIII, 30 August 1924, Page 5

A novelty has appeared on the market in the shape of a toasted tobacco, which has caused quite a sensation in smokers’ circles. The process of toasting seems to have a most beneficial effect upon tobacco, similar to what cooking, broiling or roasting has on foodjvit develops the flavour and makes generally more savoury and appetising, and, last but not least, also more digestible. Small wonder that the local product has greatly gained in popularity through this, latest improvement, and smokers are advised to give it a trial; they are in for quite a new flavour. There are three grades obtainable now: Riverhead Gold, a very mild and aromatic smoke; Toasted Navy Cut (Bulldog), of medium strength; and if you prefer a full body try Cut Plug No. 10, the Bullhead label. All made of a new type of leaf famous for its small percentage of nicotine. Doctors and experts proclaim them to be healthier than most of the foreign tobaccos, and another consideration is their lower cost; they will reduce your tobacco bill by 30 per cent.*