NEWSPAPER ADVERTISING.
MOST POPULAR MEDIUM. That newspaper advertising is by far the most popular form of publicity in New Zealand ivns proved recently by an investigation conducted by ' The Charles Hains Advertising Agency, Ltd., of Auckland, Wellington, Christchurch and Dunedin. A questionnaire was sent to hundreds of business houses right throughout New Zealand seeking the relative value of different media according to the actual experiences of substantial advertisers.
An analysis of the replies showed that not less than 95 per cent, of New Zealand publicists prefer newspapers above all other methods of advertising, and, of that number, 85 per cent, prefer daily newspapers. These practical conclusions, of course, simply support the principles that have long since been discovered in this country, although they are probably not known to the great bulk of the general public. Not only is newspaper advertising the most popular medium of publicity, but it is also the most effective and economical—in New Zealand at any rate. T» this Dominion there is, roughly, one newspaper to every 7000 men, women and children of the population. This is a world’s record, as a comparison with other countries illustrates. New Zealanders are the greatest newspaper readers on the face of the globe.
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Bibliographic details
Hawera Star, Volume XLVIII, 27 August 1924, Page 5
Word Count
203NEWSPAPER ADVERTISING. Hawera Star, Volume XLVIII, 27 August 1924, Page 5
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