Page 5 Advertisements Column 2

Hawera Star, Volume XLVIII, 7 August 1924, Page 5

Nicotine is very poisonous. Even in small quantities pure nicotine causes vomiting, purging and collapse, and when you consider that many imported tobaccos contain from 4 to 5 per cent, of nicotine, it shows how careful you must be in your choice. Smokers will be interested to learn that some of our New Zealand-grown types hardly contain as much as 2 per cent, of nicotine. Small wonder that the local article is so much milder and less harmful, but, besides, as a result of the toasting process to which the tobacco is now subjected, the aroma has been greatly improved. The flavour is brought fully out, while, at the same time, any deleterious elements which may be contained in the leaf are destroyed. Smokers are unanimously in favour of the new departure, and proclaim toasted tobacco superior to any other. Obtainable in three strengths—"Riverhead Gold, very mild and aromatic; Toasted Navy Cut, medium; and Cut Plug No. 10, the Bullhead label, is recommended to those who prefer a full body.*